Valhalla Norwegian Salmon Company

Element Award Winner — Packaging & Logo/Wordmark

District Design Co.

Halifax, Nova Scotia, Canada

Valhalla is a premium EU-certified organic Norwegian salmon sold across the United States. Sustainably farmed in the clear cold waters of the Norwegian fjords, raised in uncrowded pens, and certified antibiotic and hormone free—and 100% delicious. The graphic language of the logo was inspired by traditional Scandinavian wood block carvings and prints.

The packaging uses elements of the logo to create a clear window, exposing the beautiful colours and texture of the salmon, and highlights both the product and brand origin in a way that feels fresh and contemporary.