Reach

Element Award Winner — Packaging

Public House Studio

Hamilton, Ontario, Canada

Reach celebrates location and occasion. Born from the Ontario outdoors, this brand is about good times with friends that don’t need a reason. From bush parties to backyard rinks, a day on the trails or kicking back on the dock, it’s a hard tea built to meet you anywhere there’s a good time to be had. Made with local ingredients, real black tea and Canadian vodka, Reach offers delicious drinks from our own backyard. The cans needed to capture attention on shelf while still feeling familiar and mainstream alongside the heavy-hitting US brands dominating the category.

The design had to convey tasty, enticing and crushable, without being overly boutique or fancy. The solution was to turn the cans into a glass and fill them with flavour and fun. Holding a can is like enjoying a crisp glass of hard iced tea. Illustrations capture the little moments that make Ontario special, giving the brand a world that extends into animation, merch and seasonal scenes. The name was built on the belief in cherishing every chance to get outside and find a party in just about anything. Good times, and a refreshing drink, are always in Reach.