Orcas: Our Shared Future

TBWA\Canada

Edmonton, Alberta, Canada

Client: Royal Alberta Museum

Royal Alberta Museum’s exhibit “Orcas: Our Shared Future” needed a visual system sophisticated enough for adult audiences and complex Indigenous narratives. The identity is grounded in echolocation, translating orca acoustic pulses into custom illustrations and variable line work, paired with colours sampled from the five oceans orcas inhabit. 

This rhythmic design came to life in posters that created a magnetic, unmistakable look that shifted perception from “killer whale” stereotype to intelligence and beauty.

Credits

Executive Creative Director: Eva Polis

Design Director: Adnan Huseinovic RGD

Digital Design Lead: Hilary Zak Associate RGD

SVP, Innovation & Design: Howard Poon RGD

Senior Copywriters: Eva Polis, Paul Lemmerick

Group Account Director: Andrew Moschuk

Illustrator: Jose Garcia