Fabletics Branded Environment

Element Award Winner — Environmental

Jacknife

Toronto, Ontario, Canada

Client: Fabletics

Fabletics needed a new Los Angeles headquarters that could bring its energetic, inclusive brand to life while supporting a fast-paced, collaborative workplace culture. Guided by the company’s “One Brand” philosophy, the environment needed to engage employees, visitors, partners and brand ambassadors while balancing bold expression with the functionality of an everyday workplace. Jacknife developed an environmental identity around the concept of “Super-Charged Simplicity,” translating the principles of Power, Motion and Flow into a cohesive spatial experience.

Inspired by activewear construction, details such as stitching, straps, layering, textures and fabric patterns informed environmental graphics, signage and wayfinding, murals and sculptural installations. Custom string art installations respond to natural light and viewer movement, while illuminated 10-foot lightboxes bring energy to darker corridors. Dedicated Yitty spaces, including a 15-foot infinity mirror and affirmation wall, celebrate confidence and self-expression. At the same time, a custom graffiti mural by the artist Mr. Stash creates a vibrant focal point in the Town Hall. The completed headquarters transforms the Fabletics identity into an immersive brand experience that reflects the company’s energy, movement and inclusive spirit. The design balances bold expression with simplicity to create a functional and engaging workplace.