Everything is MADE

TBWA\Canada

Edmonton, Alberta, Canada

Client: MADE Edmonton

MADE, Edmonton’s design culture catalyst for 25 years, needed a brand refresh that reflected its seven diverse disciplines while feeling cohesive and modern. The new identity used elemental building blocks—geometric forms that stack, separate and reconfigure endlessly, mirroring how MADE’s disciplines intersect and collaborate. 

The mark and grid system interact through motion in a systematic yet playful way, demonstrating mastery of design fundamentals while inspiring Edmonton’s creative community to rethink what MADE represents.

Credits

Executive Creative Director: Eva Polis

SVP Design and Innovation: Howard Poon RGD

Design Director: Adnan Huseinovic RGD

Graphic & Motion Designer: Paul Porras

Digital Design Lead: Hilary Zak Associate RGD

Account Supervisor: Karen Marquez

Managing Director: Martha Jamieson