Mothers Matter Canada

Social Good Award

GRAVITY CREATIVE LAB INC.

Toronto, Ontario, Canada

Mothers Matter Canada is a nonprofit dedicated to supporting maternal mental health by raising awareness, providing resources and advocating for better care for mothers across the country. In shaping the Mothers Matter Canada brand, Gravity took a close look at the organization’s diverse stakeholders and clarified its unique role within the sector. The brand messaging was carefully crafted to reflect the organization’s core values and connect with its audience in an empathetic and authentic way. By positioning mothers at the forefront, Gravity was able to clearly articulate the organization’s offerings and strengthen its role as a leader in maternal mental health.

Mothers Matter Canada stationary set mockup

Gravity introduced an AODA-compliant colour palette, chose typefaces designed for legibility and established a clear hierarchy system to make every piece of communication easy to read and navigate. These choices went beyond aesthetics—ensuring mothers felt seen, supported and at the centre of every message. With a stronger, more inclusive brand identity, Mothers Matter Canada now connects more meaningfully with audiences and strengthens its role as a leader in maternal mental health, reaching mothers and children across the country.