RGD DesignThinkers Into the Rabbit Hole

Whitman Emorson

Toronto, Ontario, Canada

DesignThinkers is Canada’s largest graphic design conference, organized by the Association of Registered Graphic Designers (RGD) and held annually in Toronto and Vancouver. 

How do you brand an event for creatives, by creatives? You tap into the shared experience of diving into the creative process—unpredictable, exhilarating and full of discovery. The theme, Into the Rabbit Hole, reflects that journey: immersive, iterative and just the right amount of chaos. Challenging us to embrace the unknown, trusting it would lead to something meaningful—because that’s where the magic happens.

The visual identity brought that energy to life, taking guests on an unexpected journey and inviting them to embrace creative freedom. Bold collages, expressive typography, dynamic motion graphics and distinct colour palettes (custom for Toronto and Vancouver) captured the boundless curiosity that creatives know best and set the stage for thought-provoking conversations about the future of design.

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Credits

Executive Creative Director: Jacqueline Lane

Design Director: Paul Kawai

Designers: Gregory Hergott, Grant Irving Associate RGD, Julie MacKinnon, Noah Melrose, Anastasiya Milova, Emmi Ojansivu, Julie-Rose Pagnotta, Laura Soper

Account Director: Hannah Siklos

Account Manager: Claire Reis

Strategy Director: Kristina Ljubanovic

Strategist: Helaena Pezzano

Motion Graphics Artists: Grant Irving Associate RGD, Noah Melrose

Event Photography: Nadia Otake, Photos by Kateland

Printers: Flash Reproductions, MET Fine Printers

Web Developer: Forge Media + Design