Music to Your Eyes
Element Award — Digital
Plan of Record
Toronto, Ontario, Canada
Music to Your Eyes, an exhibition held in Tokyo, Japan by Wade & Leta, a NYC-based design duo known for their exuberant, colour-drenched aesthetic, looked to create a VR experience that could deepen the emotional resonance of the exhibition and offer a new way for audiences to engage with their universe of “visual music.” The only requirements were: it had to feel like them—vibrant, optimistic and delightfully weird—while pushing their work into an entirely new medium, and it had to incorporate the brand identity they created for the exhibition.
The final VR experience acts as a living extension of Music to Your Eyes—a spatial, atmospheric translation of Wade & Leta’s signature aesthetic. Visitors are invited to drift through an ever-shifting dreamscape where forms swell, textures dance and colour becomes a language of emotion. Visitors of the exhibition were delighted with the virtual extension of the show, and Wade & Leta are able to share a piece of the exhibition with users around the world.
Credits
Creative Directors: Brian Banton RGD, Jacqui Lau
VR Development: Brian Banton RGD
