Integrated Management System Identity

Daniel Esqueda Design

Cuernavaca, Mexico

Integrated Management System Identity (Sistema de Gestión Integral in Spanish) Grupo Mexico, a mining multinational organization, recognized the need to establish a clear and cohesive identity for its Integrated Management System. Daniel Esqueda Design examined the client’s system’s components, functional areas and the unique needs and requirements of their diverse workforce, developing simple and recognizable icons that would serve as the visual anchors for the system’s different elements, allowing employees to quickly and easily identify the specific area of the system they were engaging with, whether human resources, environment, security, health, or the use of natural resources.

This all-encompassing visual solution improved employee navigation and engagement with the system. The clear design and typography made it easy to incorporate into a wide range of internal communications, from publications and email signatures to informational banners and digital displays, encouraging ownership throughout the organization. 

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Credits

Creative Director & Designer: Daniel Esqueda Guadalajara RGD