Trailblazer Award Winner: Danielle Clark

Bite Me Packaging Design

Bite Me's brand design aims to revolutionize the allergen-friendly snack market by infusing vibrant, engaging packaging with clear allergen information. I crafted playful monster mascots that represent their mission to make allergies less scary. The unique, vibrant colour palette communicates flavours while standing out. Clear allergen labels and supplementary resources were integrated to ease concerns and educate consumers, with information booklets in each box to spread awareness. Tailored for a wide audience, Bite Me's packaging balances quirky charm and user-friendly functionality, making allergy management approachable and delicious.

Educator support: Yisu Yu

 

Back Bone Music Festival

Back Bone Music Festival captures the festival's high-energy atmosphere, attracts a diverse audience and visually represents the mix of music genres. The project uses a bright, energizing colour palette that immediately grabs attention and conveys excitement. High-contrast colours were used to enhance visibility and create an electrifying ambiance. Sharp angular motifs were integrated to evoke movement and rhythm, mirroring the dynamic nature of the festival. Incorporating vibrant visuals and unique characters, the design not only reflects the festival’s spirit but also resonates with its diverse audience.

Educator support: Keith Rushton

 

Freaki Logo Teaser

The animation captivates viewers and generates interest in Freaki's unique blend of grunge, alternative and runway fashion. The project intrigued viewers by subtly introducing texture and materiality without directly revealing clothing. Shadowed figures initially conveyed a robotic feel, symbolizing conformity, while the final figure breaking from formation signified intensity and differentiation, aligning with Freaki's edgy identity. Background motifs softened the seriousness and dynamic patterns created visual interest, enhancing the mystique and engaging the audience.