Skip to main content

Trailblazer Award Winner: Cherry Wu Student RGD

Too Good To Go ‘Near Date, Still Great’ Campaign primary identity Too Good To Go ‘Near Date, Still Great’ Campaign
Cherry Wu Associate RGD

​​Rock Metaphor

Rock Metaphor is a captivating animated narrative that resonates with the audience and has the potential to be shared on social media. Through the animated interpretation of Steve Jobs' 1996 rock tumbler metaphor, the project effectively conveys the importance of teamwork and collaboration, evoking emotions and leaving a lasting impression on viewers.

 

Still images from the "Slide to take a break" video

Slide to take a break

Slide to take a break is a simple yet impactful 13-second video paired with audio to vividly portray the overwhelming nature of social media. The project reminds the problem of social media overwhelm by visually depicting the constant bombardment of information and notifications that individuals experience. By highlighting the need for breaks and encouraging viewers to step back from their screens. The project aims to encourage mindfulness and self-care among viewers, promoting a healthier digital lifestyle by inspiring positive changes in behaviour.

 

Social media post examples from "Near Date, Still Great" campaign

Too Good To Go ‘Near Date, Still Great’ Campaign

By Cherry Wu Student RGD, Ai Waiwan, Emma EunKyo Cho, June Duyen Nguyen

The project aims to dispel the fear of surplus food, redefine perceptions and position Too Good To Go as the solution for budget-savvy newcomers. By reducing surplus food, it values the community by promoting sustainability, supporting local businesses and addressing a critical environmental issue, aligning with the brand's mission to empower everyone to make a positive impact. Additionally, it helps newcomers access affordable and quality culinary experiences, fostering a sense of belonging and community integration.