Bella Sanchez Student RGD

Trailblazer Award Winner: Bella Sanchez Student RGD 

School: Wilson School of Design at KPU, Richmond, BC

 

CWMS

The Canada West Mountain School (CWMS) rebranding project aims to make wilderness adventures more accessible and inclusive. With the use of high-contrast guide outfits, legible typefaces and navigational distress symbols to enhance safety and visibility. The project also includes educational resources, Field Notes books, multifaceted business cards and the Seekers Series campaign to invite people of all backgrounds to explore the outdoors.

Educator support: Michael Cober

 

Patronas

Patronas blends culinary delight with social consciousness, using storytelling to foster empathy and engagement. It is Inspired by Las Patronas and draws from Mexican culture and street food; its packaging features dynamic colours and vintage designs, with patterns echoing Mexican street art and migrant journeys on La Bestia. Each meal box tells a migrant's story, blending taste with a message of resilience and bravery, aiming to inspire reflection and action within the Canadian community. 

Educator support: John Belisle

 

T&T

The Project is a rebranding of T&T Supermarket, introducing a vibrant new identity that celebrates cultural diversity and resonates with the immigrant experience. The brand will now be known simply as T&T, symbolizing strength. The lantern-shaped logo tells a story of adventure along the Silk Road, reflecting the culinary journey. Its purpose is to warmly welcome customers and invite them to explore vibrant flavours and cultural connections. Bold colours and unique typography evoke bustling Asian night markets, encouraging exploration. Ultimately, the rebrand positions T&T as a gateway to diverse culinary experiences, honouring the unique journeys of its customers.

Educator support: Michael Cober