Award for Retail Design
Award Sponsor: SLD
![Mother Houlda Restaurant teaser advertisement billboard](https://craft-cms-s3.s3.amazonaws.com/assets/images/entries/header-images/_openingFeaturedItem/MotherHoulda_Winner_Retail_1.png)
Winner: Matteo Ferralasco Student RGD
Winning Project: Mother Hulda Speakeasy
School: Wilson School of Design at Kwantlen Polytechnic University, Richmond, BC
The project aims to create a compelling visual identity and marketing strategy tailored to adventurous adults in Vancouver who seek exclusive and immersive nightlife experiences. It features a city-wide scavenger hunt with riddle-filled posters and QR codes, blending digital and physical interactions to ignite curiosity. The logo, depicting the enigmatic Mother Hulda with a key and a butterfly, symbolizes transformation and mystery, capturing the speakeasy’s allure and ensuring a memorable experience for all who enter.
![Mother Houlda branding shown on menus, coasters, paper bags and staff uniforms](https://craft-cms-s3.s3.amazonaws.com/assets/images/entries/Content%20Images/_inContentCrop/MotherHoulda_Winner_Retail_3.png)
Honourable Mentions
- Simplee Toothpaste by Madeline Belford Student RGD, Conestoga College, Kitchener, ON
- Shirley's Temple Mocktail Lounge by Leah Dunn Associate RGD, Centennial College, Toronto, ON
- FiRSTLiGHT by Kenesha Campbell Student RGD, George Brown College, Toronto, ON
- MODUL8 Streetstyle Store by Pranit Singh Student RGD, LaSalle College, Vancouver, BC
- Book Cover Project - IT by Stephen King by Jaden Steeves Student RGD, Holland College, Charlottetown, PE
Judges
- Camille Clores Associate RGD, Freelance Graphic Designer, Vancouver, BC
- Richard Dirstein, Principal; EVP, Creative & Innovation at SLD, Toronto, ON
- Denis Leclerc RGD, Principal and Creative Director à la création et associé principal
- Rebecca So RGD, Creative Lead at Colliers, Toronto, Ontario