Award for Retail Design

Award Sponsor: SLD

Mother Houlda Restaurant teaser advertisement billboard

Winner: Matteo Ferralasco Student RGD

Winning Project: Mother Hulda Speakeasy

School: Wilson School of Design at Kwantlen Polytechnic University, Richmond, BC

The project aims to create a compelling visual identity and marketing strategy tailored to adventurous adults in Vancouver who seek exclusive and immersive nightlife experiences. It features a city-wide scavenger hunt with riddle-filled posters and QR codes, blending digital and physical interactions to ignite curiosity. The logo, depicting the enigmatic Mother Hulda with a key and a butterfly, symbolizes transformation and mystery, capturing the speakeasy’s allure and ensuring a memorable experience for all who enter.

Mother Houlda branding shown on menus, coasters, paper bags and staff uniforms

Honourable Mentions

Simplee Toothpaste by Madeline Belford Student RGD, Conestoga College, Kitchener, ON
Shirley's Temple Mocktail Lounge by Leah Dunn Associate RGD, Centennial College, Toronto, ON
FiRSTLiGHT by Kenesha Campbell Student RGD, George Brown College, Toronto, ON
MODUL8 Streetstyle Store by Pranit Singh Student RGD, LaSalle College, Vancouver, BC
Book Cover Project - IT by Stephen King by Jaden Steeves Student RGD, Holland College, Charlottetown, PE

Judges

Camille Clores Associate RGD, Freelance Graphic Designer, Vancouver, BC
Richard Dirstein, Principal; EVP, Creative & Innovation at SLD, Toronto, ON
Denis Leclerc RGD, Principal and Creative Director à la création et associé principal
Rebecca So RGD, Creative Lead at Colliers, Toronto, Ontario