STEP UP! Course Handbook

BC General Employees’ Union (BCGEU)

Burnaby, BC

The Step Up! handbook, designed for the BC General Employees’ Union (BCGEU), introduces new members to their union, blending accessibility with a retro aesthetic to symbolize the union’s stability and century-long history. The handbook employs straightforward language and vibrant visuals, including narratives from current activists and highlights of significant union achievements, to inspire and inform members. Clear typography and impactful photography are intended to help make the content engaging and easy to understand. This approach and the nostalgic design reassure new stewards of the union’s solid foundation and commitment to their roles. Feedback from union leadership and participants confirms the handbook’s success, noting it as a valuable resource for becoming more involved and knowledgeable about the Union, thereby enhancing the sense of community within the BCGEU.