2023 Fall Public Program Series Branding

University of Toronto: John H. Daniels Faculty of Architecture, Landscape and Design

Toronto, ON

The 2023 Fall Public Program at the John H. Daniels Faculty of Architecture, Landscape and Design was a series of exhibitions, lectures, book talks, panel discussions and symposia. To promote this series, the Faculty produces a large-format poster outlining the lineup, as well as smaller individual posters for each event, social media graphics and digital signage. The main challenge was to produce a visually intriguing yet cohesive design system that would allow for a unified visual style while offering the flexibility required to convey the messaging and promote the events through both digital and physical media. To meet these disparate demands, a minimalist monochromatic palette was developed, and simple shapes in various configurations were used that provided the flexibility to accommodate a variety of uses and sizes. The poster and accompanying assets also needed to be accessible and easy to read at first glance. The campaign proved successful both aesthetically and functionally. Numerous faculty members, series attendees and members of the public complimented the bold, clean design, and overall attendance for the fall events was up 73% over the previous season and on par with the 2018/2019 season, which was the last full program staged before the pandemic.