Sector Award: Solo Designer

Laura Prpich

Courtenay, British Columbia, Canada

“Brand design is what I like to consider the ‘meat and potatoes’ of a business. Once a strong identity is created, there is really this trickle-down effect where the rest of the collateral just begins to fall seamlessly into place.”

Laura Prpich is a graphic designer with over 23 years of experience. Living and working on Vancouver Island, Canada, she founded Caribou Creative in 2010 and works predominantly with small independent businesses across the globe that have a vested interest in sus- tainability. Laura’s work at Caribou has been recognized internationally, including features in How Magazine, Hello Canada, Apartment Therapy and The Dieline. She’s also a recurring judge for the Juno Awards.

Her favourite pastimes include scrounging around dirty record shops, getting humbled by the ocean’s waves and spending time in her hometown of Bladworth, Saskatchewan, sipping whiskey with the locals and listening to tales about “the good life.”