National Magazine Awards

Rethink

Toronto/Vancouver, Canada (Client: National Magazine Awards Foundation)

Drawing inspiration from printed magazines’ most distilled form, the spine, Rethink designed the identity for the 2021 National Magazine Awards, one of the most prestigious award programs in Canada’s publication community. The magazine spine was brought to life using dynamic motion — stacking, bouncing and interacting with one another, symbolizing relationships among publications and the diversity of award submissions. Red was used to represent Canadian excellence, gold and silver to signify recognition levels and the type Lausanne to pay homage to the “Canada Modern” era. The identity was applied in physical and digital posters, social assets, signage and templates for the live-streamed event. The result merged dynamic motion with Canadian design heritage.

Credits

Chief Creative Officer: Aaron Starkman

Executive Creative Directors: Leia Rogers, Morgan Tierney

Executive Creative Director, Design: Hans Thiessen RGD

Associate Creative Director & Art Director: Alex Bakker

Designers: Alex Bakker, Sharleen Ramos

Writer: Sean O’Connor

Producer: Yogi Omar

Motion Design: Leigh O’Neill, Ignacio Florez

Account Services: Kat McKeen, Isha Kanyal

Client: Barbara Gould, Leah Edwards