FUNCTION

Integrated Awards: Brand Identity/New Brand & Integrated Awards: Branding Programs & Element Awards: Logo/Wordmark

Whitman Emorson

Toronto, Ontario, Canada

Founded by two legends in the scene, FUNCTION is a platform for ballroom-first culture, stories and events that focuses on uplifting IBPOC and 2SLGBTQIA+ voices and highlighting Canadian ballroom talent. The brand identity created by Whitman Emorson was built upon the serendipitous realization that a “10” — a perfect score from judges at ball — occurs within FUNCTION’s name. This is reflected in the wordmark, custom type, graphics and a series of shapes that mirror ballroom movements, visually connecting the platform to the scene. The branding was applied to a custom trophy, zine, website, postcard set, event invites, posters, stationery, swag and social media/podcast templates.