Defy

DBD Canada 

Edmonton, Alberta, Canada (Client: Association of Registered Graphic Designers [RGD])

DesignThinkers, Canada’s largest annual graphic design conference, is organized by the Association of Registered Graphic Designers (RGD). Every year, they work with a new design partner to create a fresh brand identity. DDB Canada’s theme for DesignThinkers 2022 was “Defy,” encouraging designers to become disruptors and rule-breakers to produce more innovative work. The branding emphasized simplicity and boldness, featuring a custom visual language of 50 symbols designed by four of DDB Canada’s team members, all in RGD’s brand colours. These symbols, combined with “Defy-isms,” were creatively applied across various mediums, including social media, a micr osite, posters, notebooks, lanyards and signage, creating a distinct and engaging identity with whimsical animations, high-quality printing and interactive badges.

Credits

Creative Director: Eva Polis

Design Director: Howard Poon RGD

Senior Art Director: Dax Fullbrook

Designers: Adnan Huseinovic RGD, Hilary Zak Associate RGD, John Naboye Associate RGD, Mike Berson

Copywriters: Eva Polis, Paul Lemmerick

Account Manager: Kevin Straughan