Art Frenzy

Integrated Awards: Branding Programs & Integrated Awards: Brand Identity/New Brand

DBD Canada

Edmonton, Alberta, Canada (Client: Southern Alberta Art Gallery)

DDB undertook the rebranding for the Southern Alberta Art Gallery’s (SAAG) annual art auction, a vital funding source for the gallery and its pr ograms. Inspired by the frenzied activity at an auction, the SAAG Art Auction was renamed and transformed into SAAG Art Frenzy. A fresh new branding system with a distinct tone was introduced with a playful logo, font, colours and an invitation in an oversized, puzzle-like format. The Art Frenzy character “Whimsy,” designed by an artist, embodied the attendees’ spirit. The event also featured double-sided “Mine. Not yours.” auction paddles, posters, Instagram stories and radio spots. The lively new branding even led some of the attendees to dress in a similar style as the Art Frenzy character.