Zendesk Brand Refresh

Integrated Awards: Branding Identity – Rebrand/Refresh

Zendesk

San Francisco, California, USA

Zendesk, a company in the competitive customer experience software industry, undertook a complete brand refresh to enhance its leadership within the market. The design team at Zendesk aimed to revitalize its brand positioning, messaging and visual identity. An 18-month endeavour established a brand expression focused on longevity, authenticity and freshness. The new visual identity, characterized by quiet confidence and minimalism, evokes a timeless feel while elevating stories with simplicity and sophistication. An adventurous colour palette featuring jewel tones sets the brand apart from the saturated blue and green of the tech industry. Handcrafted illustrations add organic warmth and the photography captures both ideal and realistic state of CX. The motion system simplifies complicated subjects elegantly, fulfilling the brand’s promise to simplify the complex.