West Coast Seeds

Integrated Awards: Branding Identity – Rebrand/Refresh

Partners and Hawes

Vancouver, British Columbia, Canada

With the aim to align with their cor e vision to “Help Repair the World” and expand their presence across Canada, West Coast Seeds enlisted Partners and Hawes for a branding refresh. They also sought to connect with a new demographic of younger, urban gardeners who emerged during the pandemic. Recognizing gardening’s role in addressing existential questions, the creative strategy centres around the seed as a hero. The rebranding features a bold identity focusing on seeds and growers, supported by empowering storytelling and headlines. The graphic elements, drawn from actual seeds, resulted in a set of unusual, organic shapes and the garden-inspired colour palette brought a zen-like feel to the branding. Photography portrayed vegetables as heroes and digital applications reflected the natural textures of the recycled paper. The internal mantra “Think Big, Act Small” was created to guide brand, business decisions and company culture.