The Plains of Abraham

Integrated Awards: Branding Identity – Rebrand/Refresh

Cossette

Montreal, Quebec, Canada (Client: The National Battlefields Commission – Commission des champs de bataille nationaux)

The National Battlefields Commission (NBC), a federal agency, oversees Quebec City’s historic Battlefield Park. On a modernization mission, NBC commissioned Cossette to develop a refreshed brand identity for the park. It w as discovered that the park was colloquially referred to as the Plains o f Abraham and not as Battlefield Park. This insight led to a timeless, elegant brand identity inspired by the park’s location amidst hills and valleys, radiating simplicity to showcase its beauty. The versatile visuals depict seasonal changes and diverse activities that take place at the park. Clear iconography aids both regular and global visitors, complemented by local artist-created illustrations for authenticity. By creating the Plains of Abraham brand, Cossette has revitalized NBC’s park into a destination with a compelling narrative.