The Pacific Institute on Pathogens, Pandemics and Society

Integrated Awards: Branding Identity – New Brand

Becoming Design Office

Victoria, British Columbia, Canada

The Pacific Institute on Pathogens, Pandemics and Society (PIPPS) is a new interdisciplinary research institute focused on enhancing British Columbia’s ability to handle infectious diseases. Becoming Design Office developed the new identity for PIPPS that resonates with the public, students, scientists and government bodies. Inspired by the adaptable nature of pathogens, a versatile graphic device and icon set was developed and applied to diverse communication needs of the institute, catering to its wide audiences while conveying the institute’s mission of disease preparedness and response.