The Combine

OneMethod

Toronto, Ontario, Canada (Client: Tadiem)

Post COVID-19, reimagining of an office for Tadiem's four creative agencies that shared space led to a concept of intersecting work, learning, shopping and living. One of Tadiem's divisions, OneMethod developed the brand for this innovative workspace named "The Combine". The space, an evolving experiment, influenced the logo — a puzzle in progress with some mid-stride characters, fully resolved in some way. The icon symbolizes collaboration through multiplication and its 3D representation reflects the diverse combinations of talent, ideas and events within The Combine. The black-and-white palette and simplified typography adapts effortlessly while emphasizing content. Wayfinding utilizes custom illustrated maps, guiding and inspiring users through spaces.

Credits

Chief Executive Officer: Sarah Spence (Tadiem)

Chief Creative Officer: Amin Todai

Executive Design Director: Jeffery Rae RGD

Design Director: John Hotts

Designer: Clara Marshall

CX Director: Kurt Krumme

Strategy Director: Max Sawka

Motion Designer: Jacques Parys