The Bronx Museum

Integrated Awards: Branding Identity – Rebrand/Refresh

Team

New York, New York, USA

The Bronx Museum, situated in one of the US’s most diverse neighbourhoods, was established in 1971 to champion art’s role in social justice, hosting thought-provoking exhibitions featuring historically marginalized artists. To commemorate its 50th year, Team redesigned its identity to reflect the borough’s confident and proud spirit by embracing colour — in all its breath, fortitude and joy. Leveraging the uniqueness of “The Bronx,” the rebranded typographic framework embeds the museum’s name directly into its exhibitions, programs and experiences. The bold sans serif pays homage to the borough’s place in culture, from the origins of hip hop’s visual language in The Bronx to the signage of its historic community centres. The new website showcases extensive archival material for wider public engagement with striking artistic images and bold statements of purpose.