Rivette Tower

Integrated Awards: Branding Identity – New Brand

Yellow Truck Creative

Minneapolis, Minnesota, USA (Client: Ryan Companies and Greystar)

Yellow Truck Creative developed a full brand package for Rivette Tower: a multifamily community located on a former airport site in Austin, Texas. Through thoughtful research, the agency arrived at a name and identity that reflects the site’s aeronautical past in a subtle, sophisticated way. “Rivette” is inspired by the double meaning of “rivet:” an aircraft fastener and the ability to draw attention and focus on a single point. Influenced by the original architecture’s flared, curved forms and the prairie grasses native to Texas, the typography and brand icon signify connection, community and refined luxury. The colour scheme references metal hues, another subtle nod to the planes o f the past. Designed to appeal to young professionals, families and empty nesters, the Rivette Tower brand offers a vibrant, chic and timeless experience for residents.