Procuratorial

Integrated Awards: Branding Identity – Rebrand/Refresh

Matter Studio

Calgary, Alberta, Canada

Procuratorial, a segment of McKinley Studios, specializes in innovative furniture, fixtures and equipment solutions. Serving both B2C and B2B markets, Matter redesigned their brand identity to reflect a blend of their unique collaborative services and luxury offerings. The new wordmark combines two complimentary typefaces, representing their two distinct services. The overlapping “O’s” in the mark create an identifiable monogram. A monochromatic palette is chosen to highligh t their work. The identity was extended to packaging, presentation templates, business cards and employee swag items. By leaning into their unique duality and con fident personality, the new branding confirms Procuratorial’s unmatched presence in the market.