Pfizer: Making the Impossible Possible

Team 

New York, New York, USA

With a history spanning over 170 years, Pfizer has experienced a transformation marked by a refined focus and the appointment of a new CEO. Pfizer commissioned Team to create a fresh logo and identity, capturing its legacy while marking a shift fr om a scientific follower to an innovative leader. The DNA helix emerged as a symbol, embodying life’s essence and potential, reflecting Pfizer’s ethos. The logo showcases a spiraling double helix surfacing from the iconic “pill” shape, symbolizing progress and innovation. The updated identity is versatile and future-oriented, evolving to a new vibrant two-tone palette. The choice of the iconic Noto Sans font underscores Pfizer’s global commitment to medical advancement while bridging science and humanity, aligning with the company’s new purpose-driven direction.

Credits

Creative Direction: John Clark, Amy Globus

Creative Production: Samantha Kassay

Art Direction and Design: Sabri Akin, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Siavash Khasha, Jeremy Mickel, Aleksander Hamid, Shannon Jager, Edan Esinly

3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuan, Eric Langlay, Mark Parsons

Sound Design: Jay Pellizzi

Writing: Stewart Stone, Hunter Braithwaite