Pat & Betty Restaurant

Integrated Awards: Branding Identity – New Brand

Monitor Creative

Western Canada

Pat & Betty, a new Calgary-based restaurant founded by Chef Mike Pigot and James Martin, draws inspiration from cherished memories of family gatherings and celebrates the essence of togetherness. The brand identity crafted by Monitor Creative evokes nostalgia through neo-retro typography, warm copywriting, a decadent colour palette and tactile menus. The logo, portraying Pat and Betty, the duo’s moms, pays homage to them in an art style reminiscent of classic tattoos. The type system is an unconventional pairing of Gopher and Barbara, representing tradition with a twist. The minimalist brand design harmonizes with the opulent 70s modern Italian style interior and indulgent food, while old film photos on digital platforms fortifies the concept.