Ontario Hospital Association

Integrated Awards: Branding Identity – Rebrand/Refresh

q30 Design

Toronto, Ontario, Canada

The rebranding by q30 for Ontario Hospital Association (OHA) features a new logo with deep purple, orange and aqua, a refreshing departure from its standard blue healthcare sector logo. The acronym “OHA” was placed in a solid, appr oachable custom font, anchored by a stylized “H” with intersecting lines, symbolizing the organization’s different elements. The result is a refreshed identity that signifies change and embraces OHA’s core values as it continues to evolve. Custom graphic illustrations and icons were also introduced, featuring simple geometric shapes and vibrant colours, forming the foundation of OHA’s new visual identity.