OKI Donut Shop

Nina Hidaka

Toronto, Ontario, Canada

The brand identity developed for the fictitious OKI Donut Shop introduces traditional Okinawan pastries to North America’s coffee and pastry market. Rooted in happiness and approachability, the design reflects the spirit of Japan and Okinawa. The round logo, resembling the Japanese flag and the smile y donut conveys joy and playfulness through movement and continuity. The acronym “OK!” (for Okinawa) brings positivity to the identity. The red and white colour scheme signifies vitality and purity. The versatile design is applied to packaging, wrapping, stamps, menus and social media to create a unified and immersive in-store and out-store atmosphere.

Credits

Instructor: Raj Grainger RGD