Office of the Commissioner of Indigenous Languages

Integrated Awards: Branding Identity – New Brand

Design de Plume

Greater Sudbury, Ontario, Canada

The Office of the Commissioner of Indigenous Languages (OCIL), established to address the declining use of Indigenous languages in Canada, collaborated with Design de Plume to create a brand and website reflecting their mission. Guided by creation stories and accounts of resilience, the branding aims to convey movement, fluidity and transformation. It draws from the concept of a shield, symbolizing protection for the Languages Act and represents First Nations, Inuit and Métis groups. The design features 12 ribbons converging to signify unity among Canada’s 12 language families. Interconnected hexagons symbolize unity among the three Indigenous groups, while craft-inspired motifs reflect Indigenous heritage, and dynamic lines embody language vitality. The BC Sans font ensures readability and inclusivity, supporting various Indigenous languages. A comprehensive brand package and accessible website were developed to facilitate effective communication of the OCIL’s mission and initiatives.