New Room

Integrated Awards: Branding Identity – New Brand

Six Cinquième

Montreal, Quebec, Canada

New Room is a team of impact and innovation designers offering programs and services to drive social, organizational and leadership transformation. Created by Six Cinquième, the brand identity for New Room features a versatile icon with an abstract reference to the letters “N” and “R” using negative space to evoke an archway’s opening. The arch is dynamic and can be stretched, morphed and opened up, reflecting the nature of New Room — a space created for and by leaders that is ever evolving and adapting to the needs of its community.