Mount Sinai 100 Campaign

Integrated Awards: Branding Programs

Sinai Health Foundation

Toronto, Ontario, Canada

The Mount Sinai 100 campaign marks Mount Sinai Hospital’s centenary, driving fundraising and donor engagement activities. Designed in-house by Sinai Health Foundation, the campaign draws from history, reviving the hospital’s 1973 symbol and integrating it as an abstract window for imagery. A celebratory logo combines the existing star from Sinai’s masterbrand with bold sans serif text, complemented by a nostalgic yet contemporary colour palette. Phase 1 of the campaign highlights history, Jewish roots and past milestones, and Phase 2 shifts f ocus to innovation and the hospital’s future, retaining the brand’s essence and dynamic angles. The photo treatment merges current staff with historical images, giving the campaign a forward-looking perspective.