Melio

Integrated Awards: Branding Identity – New Brand

Taylor & Grace

Melbourne, Victoria, Australia (Client: Melio Skincare)

In 2020, partners Mark and Richard created a natural skincare solution, leading to the birth of Melio. The branding, developed by Taylor & Grace, focuses on inclusivity, sustainability and efficacy. Designed with the 2SLGBTQIA+ community in mind, it offers a safe space for all genders, backgrounds and skin types. The name encapsulates the ethos, derived from “meliorism,” meaning improving the world through human effort. The deep purple hue represents gender-neutrality and mangosteen, its core ingredient, while an earthy palette reflects Australian eucalyptus. The wordmark is simple yet inviting, with a flourished ‘o’ resembling a mangosteen. The tagline “better skin for a kinder world” solidifies the brand’s commitment to betterment.