McKinley Studios

Integrated Awards: Branding Identity – Rebrand/Refresh

Matter Studio

Calgary, Alberta, Canada

Matter redesigned the brand identity for McKinley Studios, a contemporary design company constituting six vertically integrated studios, to represent their unique business structure and luxurious style. The name “McKinley” was reimagined by preserving its essence while discarding unnecessary letters and flipping the “m.” The bold and distinctive wordmark against the rich Pomme Grenade colour eloquently mirrors McKinley’s smart and concise business approach. The redesigned website showcases their work in an elegant, editorial style, celebrating each project. The branding is extended to a comprehensive suite of printed materials, including business cards, thank-you notes and coffee packaging. The outcome is a sophisticated, bold identity that secures McKinley’s position among the globe’s most renowned consulting firms.