Mòshkamo Festival

Integrated Awards: Branding Identity – New Brand

Tétro (Client: National Arts Centre — Indigenous Theatre)

Winnipeg, Manitoba, Canada

In 2019, the National Arts Centre (NAC) launched the world’s first National Indigenous Theatre through the Mòshkamo festival, celebrating Indigenous arts and culture for a week. The festival marked an Indigenous takeover of the NAC on the unceded Algonquin Anishinaabeg territory. The name “Mòshkamo,” gifted by Kitigan Zibi Elders, embodies the art of appearing out of water and invites others to bear witness to its arriv al. Working closely with the NAC, Elders and community leaders, Tétro designed the brand identity for Mòshkamo as a means to showcase all Canadian Indigenous cultures, using bold and contemporary exploration of Indigenous visual motifs. They also developed a usage guideline with mock-up applications and a video tutorial f or the NAC’s internal graphics team.