Lights on an Unsung Hero

Cossette

Montreal, Quebec, Canada (Client: Festival d’Été de Québec [a BLEUFEU festival])

After a two-year pandemic hiatus, the Festival d’Été de Québec (FEQ) needed to reinvigorate its brand. Established in 1968, FEQ is a staple in Québec City, drawing audiences of all ages with its 11-day, 10-venue, 250-act extravaganza. Tasked with crafting a distinct identity for such a diverse event, Cossette channeled the essence of music, movement and summer excitement into a dynamic visual system that encapsulated the multisensory experience enjoyed by the festival’s attendees annually. Crafted with the key focus on the artists’ photos, the new graphic system is vibrant and high-energy and retains stage presence while adapting to the evolving program and headliners.

Credits

Chief Creative Officers: Anne-Claude Chénier, Louis-Philippe Tremblay

Senior Vice-President, Strategy: Michel-Alex Lessard

Vice-President, Design: Richard Bélanger

Vice-President, Business Lead: Zoé Béland

Creative Director: Richard Bélanger

Associate Creative Director: Lionel Michée

Art Directors: Lionel Michée, Simon-Charles Couture

Designers: Florence Panneton, Guillaume Bechon

Brand Strategy Director: Andréanne Lessard

Account Director: Pierre-Antoine Lavoie

Project Manager: Louiza Aider

Print Production: Natalie Gadoua

Production Artist: Nathalie Boucher

Retoucher: Daniel Cartier

Motion Design: Studio Nord Est

Vice- President, Communications, Marketing and Public Affairs: Samantha McKinley

Communications Director: Yannick Vézina

Project Managers: Émilie Poracchia, Joannie Martin