Kem Padel Courts

Integrated Awards: Branding Identity – New Brand

Mantra

Mérida, Mexico

Kem Padel Courts, an inclusive sports club offering professional and single paddle courts, commissioned Mantra to develop their brand identity with community and passion for competition at its core. The energetic graphics give the identity a young and authentic personality, with blue denoting strength and professionalism and red infusing vibrancy. The logo transmits movement through slopes and contrasts rounded corners with angular ends. The depiction of movement is carried forward by the irregular structure of the FatFace typography, repetitive patterns and transparencies, presented editorially by overlapping images with large typography. The complementary chicken icon linked to the founder’s nickname reinforces the brand’s origin.