Goods & Services Agency Branding

Integrated Awards: Branding Identity – Rebrand/Refresh

Goods & Services Branding

Toronto, Ontario, Canada

Goods & Services Branding underwent a comprehensive identity overhaul, involving a new strategy, brand positioning and key messages. The agency’s redesigned logo and design system embraces a sophisticated, understated black-and-white palette, which places client work in the spotlight. The new identity extends across diverse elements, including an abbreviated logo, stationery, apparel, signage and an award-winning printed magazine, Sway: A Journal of Branding.