Fortune Doughnut

Integrated Awards: Branding Identity – New Brand

District Design Co.

Halifax, Nova Scotia, Canada

District Design Co. stared into their crystal ball and were rewarded with the branding for Fortune Doughnut. Running on a sugar high, District created the brand in a process similar to making a doughnut: a simple idea w as transformed into a delightfully delicious brand experience by the alchemy of design. The powers of darkness also suggested a graphic language and icons which became an integral part of the brand, expanding beyond the logo into retail design, packaging and signage. The resulting identity seamlessly merges magic, playfulness and visual flair.