Centre for Canadians of African Descent

Six Cinquième

Montreal, Quebec, Canada

The Centre for Canadians of African Descent (CCAD) revitalizes the Negro Community Centre’s legacy, which was vital to Montreal’s Black community. Six Cinquième helped define the CCAD’s vision and designed a br and identity to reflect its history and mission. The logo symbolizes the diverse and layered Canadian Black experience, acknowledging unity and individuality. Outlined patterns in the “C” and “A” highlight the dual Canadian and African heritage. The pattern modernizes African prints, bridging the past and future, encapsulating the CCAD’s mission to honour history while shaping a contemporary narrative.

Credits

Creative Director: Ashley Phillips

Brand Strategist: Miro LaFlaga

Brand Designer: Rachel Zhang

Consultant: Ramatoulaye Sow

Designer: Joshwa Wright