The Black Architects and Interior Designers Association

Integrated Awards: Branding Identity – Rebrand/Refresh

Frontier Design Inc.

Toronto, Ontario, Canada

The Black Architects and Interior Designers Association (BAIDA) is dedicated to promoting Black representation in Canadian architecture and interior design. Seeking to strengthen its mission, BAIDA commissioned Frontier to refine its messaging and redesign its visual identity. The newly crafted logo showcases custom curvy letterforms that symbolically connect, reflecting the organization’s commitment to fostering connections among Black designers. The logo stands apart from conventional geometric-sans designs in the industry, establishing a unique visual language for BAIDA. Complementing the logo, an infographic style inspired by W.E.B. DuBois’s historic visualizations of Black life adds depth. These graphics resonate with BAIDA members and advocates for design equity, linking their efforts to a broader history of racial justice. The new branding was applied to various communication assets, including email templates, PowerPoint slides, a web page and social media guidelines.