64th Monterey Jazz Festival

Integrated Awards: Branding Programs

*TraceElement

Dallas, Texas, USA

*TraceElement created the brand identity for the 64th Monterey Jazz Festival to celebrate its return post-pandemic and commitment to enriching the future of jazz. Each element of the 2021 branding draws from the festival’s enduring legacy and progressive direction, representing the diverse community of artists and fans who attend. The dynamic cutpaper style, incorporated into various applications, conveys the collective excitement of returning to live performances. The vibrant branding contributed to the festival’s rapid sell-out of tickets and merchandise, showcasing the successful fusion of tradition and innovation.