2022 Student Award Winners
In 2023, the RGD Student Awards had over 1,150 entries from students across Canada, and the judges have spoken. The winners received $1,000, awards certificates, recognition across RGD communications channels.
Winner: Bella Sanchez, Wilson School of Design
Project: www.bellasanchez.design
Honourable Mentions:
- Kenzie Clarke, Red River College Polytechnic
- Joseph Elliott, Georgian College
- Michaella Kruizinga, Mohawk College
- Lydia Shan, Sheridan College
Judges
- Don Laurie, Senior Art Director, The Works Design, Toronto, ON
- Trevor Wall RGD, Senior Art Director at Creative Fire, Moncton, NB
- Susan Yang RGD, Principal & Creative Director at Boldsquare Creative Studio, Toronto, ON
Winner: Mary Getsen, George Brown College
Educator Support: Paul Haslip
Project: The Parcel From The Future: Biomimicry + Design
One day you step outside and find an unfamiliar parcel coming from 2072.
A futuristic project, exploring evolution of graphic design and typography in 2072, through the lens of biomimicry. It not only reimagines the graphic design practice from the perspective of functionality and production, but also explores the future of the visual form and type. The primary typeface UBU_Habak, merges strict geometry with fluidity of stems, illustrating such possible transformations in the future. The secondary typeface is a Sans Serif Degular, used for long-form body copy, is coupled with monospaced Courier to highlight captions and short blurbs of text. The last typeface Quench is used for the logo and meant for internal communications of the imagery MIMIC network of designers from the future. The typefaces are barely decipherable for us today but may be easily read by designers from 2072. Since its letterforms are understood only by people of 2072, it should be paired with transcription text when used in materials directed for the readers in 2022.
Honorable Mentions:
- Sebastian Bailey, Conestoga College
- Ryan Breen, Conestoga College
- Mali Savaria-Ille, Université du Québec
- Vienne Seto, Conestoga College
- Benya Sutyanyong, York University
Judges:
- Ross Chandler RGD, Creative Director at Becoming Design Office Ltd, Victoria, BC
- Catherine Charbonneau RGD, Freelance Graphic Designer, Montreal, QC
- Nick Monteleone, Principal at 52 Pick-up, Toronto, ON
- Edie Wawrychuk RGD, Principal at Traffic Design, Ottawa, ON
Winner: Alli Thompson, Conestoga College
Educator Support: Molly Hill RGD
Project: Purpose Contracting
Purpose Contracting, a contracting company that prides itself in its hardworking employees and energetic spirit. In keeping with the spirit of the company, three bright colours were selected for its logo along with a bold typeface to represent their strength and dedication to service. The square frame and sharp angles display the company reliability and soundness.
Honourable Mentions:
- Pantea Kouhpayeh, George Brown College
- Vienne Seto, Conestoga College
- Valentina Torres Romero, George Brown College
Judges
- Eugene Artista RGD, Director of Creative Solutions at Artista Design & Print, Niagara Falls, ON
- Krista McEachern, Graphic Design and Communications Specialist at Hunny, Be Creative, Belleville, ON
- Craig Medwydyuk RGD, Creative Director at Métis Nation-Saskatchewan, Saskatoon, SK
- Cole Nicks RGD, Graphic Designer at BC Children's Hospital Foundation, Surrey, BC
- Kathleen Scott RGD, Creative Strategy Team Lead at Bruce Power, Tiverton, ON
Winners (Tie): Yun Chen, Sheridan College, & Topher D'Penha, Sheridan College
Yun's Project (Tie): Welcome Home
Educator Support: Rick Sealock
Welcome home is a pop-up book designed to teach children about kindness. The book has different pop-up formats designed to gather children's attention with diverse illustrations and imagery. The most important being the first one, depicting the forest and inner world of the story and the second being the joyful daily routine, depicted using several spot illustrations. Same artistic approach is applied to the different sections to bring it together cohesively.
Topher's Project: Porcelain's Missing Kibble
Educator Support: Hyein Lee RGD
Porcelain's Missing Kibble is a children's book about a cat who is trying to find her missing breakfast! The book uses highly saturated hues to capture a child's attention and easy but fun rhyming phrases to keep them interested. The lead character, Porcelain's is designed to have big eyes to draw viewers into her expressions and lead them to through the story from her perspective. Dynamic poses and compositions help with the flow of the story and character movements.
Honourable Mentions
- Kin Godwin Chua & Fyonna Laddaran, Emily Carr University of Art + Design
- Rosalie Lacroix and Léanne Perreault, Université Laval
- Mary Getsen, George Brown College
- Annika McFarlane, Capilano University
Judges
- Sarah Jackson, Owner & Art Director at The Office of Sarah, Edmonton, AB
- Sarah Riley, Chief Strategy Officer at R&G, Halifax, NS
- Catherine Ryan, Senior Designer at Context Creative, Toronto, ON
Winners: Natasha Lee, Alison Koo & Quoc Huy Anh (Alex) Nguyen, Capilano University
Educator Support: Thomas J. Duguid and Bracken Hanuse Corlett
Project: End Stolen Choices
End Stolen Choices is a PSA campaign that gives a platform to the Indigenous women who have been affected by forced sterilization and alerts the public that this horrific human rights violation still exists in our society today. The use of the pregnancy stick with a silhouette of a pregnant woman symbolizes the Indigenous women who have undergone this procedure. To bring contrast to the posters and to represent Indigenous communities, the colour orange has also been applied to the stick. In a duo/single format, the posters are designed to be displayed at a variety of locations to increase the campaign's visibility.
Honourable Mentions:
- Rosalie Lacroix & Léanne Perreault, Université Laval
- Rupsha Mutsuddi
Judges
- Jennica Robinson, Senior Graphic Designer at Design de Plume, Sudbury, ON
- Mark Rutledge RGD, Senior Designer at Outcrop Communications Ltd, Whitehorse, YT
- Roxann Shapwaykeesic RGD, Founder of Through the Sky Studio, Thunder Bay, ON
Winner: Bao Anh (Felix) Nguyen, George Brown College
Project: Enchanté Drag Informative Booklets
Enchanté Drag Informative Booklets is a series of educational booklets about the past, the present and the future of drag for young creatives to learn about this art form. Designed using sparkling holographic texture as a way to capture glamour in drag, the information provided in the booklets include the origins of drag, its current impacts and how it is evolving.
Honourable Mentions:
- Luis Alfonso Guede Alvarez, LaSalle College
- Emma Chevillot-Versini, Dawson College
- Autum McDougald-Ashby, Conestoga College
- Annika McFarlane, Capilano University
- Benya Sutyanyong, York University
Judges
- Blake Atkinson, Creative Director of Brand Identity & Creative at Metrolinx, Toronto, ON
- Meredith Collins, Customer Marketing Manager at Domtar, Fort Mill, SC
- Jessalyn King RGD, Jessalyn King Studios, Edmonton, AB
- April San Juan RGD, Manager, Marketing & Creative Services at Colour Time Printing + Digital Imaging, Vancouver, BC
- Rebecca So RGD, Senior Graphic Designer at Colliers International, Vancouver, BC
- Janice Van Eck RGD, Freelance art director/graphic designer, Guelph, ON
Winner: Annika McFarlane, Capilano University
Project: United Strangers
United Strangers, a local corner store, was looking for a way to communicate their values and signal to passerbys how they bring stranger together and that very one is welcome. A mural designed on the outside wall acts as a distinct and memorable visual showcasing a wide range of folks who come to the store — bikers, locals, the community garden and more. To extent the scope of this mural, the illustration was adapted to be applied on gift cards to create an easy visual link for people who had never been to the brick and mortar location.
Honourable Mentions:
- Janet Belt, Seneca College
- Coralie Mayer, Capilano University
- Lesli Ransom, George Brown College
- Divita Mahich, LaSalle College
Judges
- Karen Ng-Hem RGD, President & Creative Director at KAREN NG-HEM INC., Toronto, ON
- Maria Sinisterra RGD, Co-founder and Designer at Tardigrada Design Studio in Vancouver, BC
- Jacqueline Tang, Creative Director at Entro Communications, Toronto, ON
Winner: Katryna Yasinski, MacEwan University
Educator Support: Valery Goulet
Project: Kidlets
Inspiring creativity, individuality and imagination, Kidlets is a fictitious children's clothing brand telling a unique story through their hand-painted pieces. The wordmark with hand-drawn illustrative elements and typeface conveys the fun and adventurous spirit of the brand. The bold sans serif brings structure and confidence to the logo, while bounces around with the energy of a child. The letters fade in a subtle gradient to create movement in the wordmark and evoke a sense of ink that’s swept to the edge of a screen print.
Honourable Mentions:
- Geneviève Beaulieu, Pier-Ann Blanchet, Sandrine De Carufel, Rosalie Lacroix & Léanne Perreault, Université Laval
- Justine Charest, Jérémy Goulet, Mélissa Lessard, Sarah Surprenant & Mélissa Vogt, Université Laval
- Stephanie Lavoie, Université Laval
- Alli Thompson, Conestoga College
- Celina Zhong, Capilano University
Judges
- Munzer Alkurdi, Art Director, Spine Creative Design, Ottawa, ON
- Greg Dubeau RGD, Freelance Graphic Designer, Halifax, NS
- Melissa Jenkins, Brand Image & Standards Lead at The Driving Force Group of Companies, Edmonton, AB
- Tony Jurgilas RGD, Principal & Chief Design Strategist at 50 Carleton, Sudbury, ON
- Meg Lynch RGD, Design Director at Forge Media + Design, Toronto, ON
Winner: Phoebe Wong, York/Sheridan
Educator Support: Zab Hobart RGD Emeritus
Project: Cinema: Movies To Experience
Film and media can have a profound and enriching impact on our everyday lives. Cinema: Movies To Experience is a fictitious editorial exploring the cinematic world and feelings of love, loss, longing and change. The intention was to bring people together to question what happens beyond the moving image and how certain scenes can extend into our own lived experience and inspire us to better the world around us. Each issue features five films emphasizing shared themes of love, humanity, coming of age and family. Each film in an issue has a distinct colour palette and clear design structure. The editorial also uses typography to portray nuances, pauses, hesitations and other emotions in the movies.
Honourable Mentions:
- Anais Bayle, Capilano University
- Marko Jones, Capilano University
- Nicharee Samanaviriya, George Brown College
Judges
- Carey George RGD, Partner & Creative Director at Goods & Services, Toronto, ON
- Raj Grainger RGD, Creative Direction & Strategic Design, Toronto, ON
- Nicola Hamilton RGD, Art Director at Best Health Magazine, Toronto, ON
- Sophie Lacerte RGD, Head of Design at the Canada West Foundation, Calgary, AB
Winner: Mary Getsen, George Brown College
Educator Support: John Baljkas RGD
Project: The Parcel From The Future: Biomimicry + Design
One day you step outside and find an unfamiliar parcel coming from 2072.
A futuristic project, exploring environmentally and socially sound evolution of graphic design and typography in 2072, through the lens of biomimicry. Biomimicry is a practice of learning from nature and applying that knowledge to human design challenges. The concept is shared through a parcel that comes from the network of biomimetic designers called MIMIC and includes a biomimicry manifesto and a series of letters. The manifesto outlines 6 biomimicry principles and draws parallels between living organisms and implemented design applications in 2072. The letters (in the format of fold-out posters) are written by designers from the future, who share their expertise with us, designers from 2022.
Honourable Mentions:
- Kenzie Clarke, Red River College Polytechnic
- Yasaman Fakhr, George Brown College
- Annika McFarlane, Capilano University
- Nhung (Melissa) Pham, Humber College
- Tiffany Zhong, Capilano University
Judges
- David Coates RGD, Partner at Ion Brand Design, Vancouver, BC
- Ruth Farrugia RGD, Graphic Designer at Ville de / City of Côte Saint-Luc, Montreal, QC
- Kaila Jacques RGD, Creative Director at RallyRally x Briteweb, Toronto, ON
- Alan Joson RGD, Graphic Designer at The Michener Institute of Education at UHN, Toronto, ON
- Laura McInnis, Art Director at Gravity Inc., Toronto, ON
Winner: Alisa Vasilevich, York University
Project: Marea Cigars Packaging
A functional and unique packaging for Marea Cigars represents the island of Cuba and classic Cuban automobiles. The package is hand-made using Cedar wood to main humidity levels needed main moisture in Cigar. The package can double up as a storage box for other items, cigar refills or as home decor. Being is made entirely with natural material, it is also easy to dispose or repurpose.
Honourable Mentions:
- Joseph Elliott, Georgian College
- Emma Hodgson, York University
- Carla Jacobs, York University/Sheridan College
- Elias Lemke, Wilson School of Design
Judges
- Luc Bergeron, Creative Director at Greenmelon, Ottawa, ON
- Brent Roth RGD, Creative Director at Brent Roth Creative, London, UK
- Ben Ruby, Design Director at King Ursa, Toronto, ON
- Maninder Singh RGD, Creative Director, Multidisciplinary Designer & Photographer at House of Singh, Toronto, ON
Winners (Tie): Jasriel Bautista & Yasaman Fakhr
Winning Projects (Tie): CMYK Master: Bradbury Thompson Exhibition Pitchbook (Jasriel Bautista)
CMYK Master is an exhibition proposal for the Gardiner Museum in Toronto to showcase the work Bradbury Thompson, a prominent graphic designer of the 20th century. The exhibit design blends with his work in terms of typography, imagery and colours. In addition to the visual application, the scope of the project includes a research booklet, a pitchbook and merchandise.
Winning Projects (Tie): FunLab (Yasaman Fakhr)
FunLab is toolbox to educate parents about the importance of children’s learning environment and provides useful information on creating different spaces at home. Colours and shapes are used to create desired energy or behaviour in a room — happy, energetic, creative or focused — to aid child in studying, improve information processing, reduces stress and promote brain development through visual stimulation and pattern-seeking. The toolbox includes a brochure, a magnetic calendar, an activity folder, games and stickers.
Award Sponsor: Haft2; School: George Brown College, Toronto, ON; Educator Support: Kristine Do
Honourable Mentions:
- Risa Iwasaki, LaSalle College Vancouver
- Bao Anh (Felix) Nguyen, George Brown College
- Katryna Yasinski, MacEwan University
Judges
- Nanistya Martohardjono RGD, Creative Director at Haft2, Toronto, ON
- Cassandra Mellow RGD, Senior Designer at Federated Co-operatives Limited, Saskatoon, SK
- Caitlin Wharton RGD, Founder & Creative Director at Millie, Portland, OR
Winner: Menna Toeima
Project: able
able is an online tool to design a more inclusive world by eliminating barriers created by inaccessible environments. It aids designers in incorporating inclusive design principles to their projects from the start by creating opportunities for designers to collaborate and learn from the experiences of people with disabilities, empathize and co-design inclusive products with them.
Award Sponsor: Intent; School: OCAD University, Toronto, ON
Honourable Mentions:
- Pasta Packaging for Visual Impairment by Myrrha Boné, Alberta University of Arts, Calgary, AB.
- Design for Dyslexia: A Guidebook for Designers by Milena Kostyukov, York University/Sheridan College, Toronto, ON
- Garofalo Pasta by Garrett Poon, Alberta University of Arts, Calgary, AB.
- The Inaccessibility of Accessible Web Design: Bringing Web Content Accessibility Guidelines to Mainstream Audiences by Chloe Typert-Morrison, OCAD University, Toronto, ON
Judges
- Mark Buchner RGD, Design Director at Intent, Toronto, ON
- Nell Chitty RGD, Digital Media and Design Specialist at City of Toronto, Toronto, ON
- Andrea Martens RGD, Learning & Development Specialist at Libro Credit Union, London, ON
- Alexis Ronse, UX Designer at the University of British Columbia, Vancouver, BC
Vancouver Film School Award for Motion Design Winner: Dudley Cheung
Winning Project: Planet Shred Promotional Videos
Planet Shred is an imaginary product rollout for a guitar pick company launching their newest line of guitar picks. Characters Jaz, Skele and Gruuvi represent 3 different genres of music — jazz, metal and psychedelic rock respectively. Each character promotes their guitar pick through a video animation created for them. Character animation and motion graphics were applied to sell the product. The design also shows the essence of each genre in the characters and in the way they move.
Award Sponsor: Vancouver Film School; School: George Brown College, Toronto, ON; Educator Support: Kristine Do
Honourable Mentions:
- Groupies by Chloe Anna, MacEwan University, Edmonton, AB
- Old Bear Publishing by Brysen Becker, University of the Fraser Valley, Abbotsford, BC
- Void by Yein Lee, OCAD University, Toronto, ON
- Succession Title Sequence by Raven Sommerhalder, York University, Toronto, ON
Judges
- Evan Biswanger, Creative Director & Head of Marketing at VFS, Vancouver, BC
- Mark Cohen, Director of Creative, Production & Digital, Strategic & Editorial Content, at TD Wealth, Toronto, ON
- Lisa Wilder RGD, Technical Content Writer at Autodesk, Toronto, ON
Zulu Alpha Kilo Award for Advertising Design Winner: Samantha Tam
Winning Project: Can You Taste the Waste
To educate the people of Metro Vancouver on the growing concerns regarding microplastics found in our food and water, a campaign featuring a series of posters was developed. The posters would be applied to TransLink’s advertising platforms, including bus stops and skytrain station panels in high traffic areas. To spark curiosity and create a sense of urgency, the campaign uses vibrant colours, strong typography and a catchy campaign name.
Award Sponsor: Zulu Alpha Kilo; School: Vancouver Community College, Vancouver, BC, Toronto, ON
Honourable Mentions:
- Clean and Neat by Madeline Belford, Conestoga College, Kitchener, ON
- Prized Fair by Karen Gao, Wilson School of Design, Kwantlen Polytechnic University, Richmond, BC
- Here There Be Monsters by Annemieke Struyk, Centennial College, Toronto, ON
- Days Without...Campaign by Atrin Yazdani-Biuki, Capilano University, North Vancouver, BC
- Buddee Nature School by Tiffany Zhong, Capilano University, North Vancouver, BC
Judges
- Jackman Chiu, Senior Designer at Zulu Alpha Kilo, Toronto, ON
- Nikko de Guzman, Graphic Design Project Manager at Science World, Vancouver, BC
- Yves Lepage, Director of Brand & Creative Services at Magnet Forensics, Kitchener, ON
- Howard Poon RGD, VP of Design at DDB Canada, Edmonton, AB
- Sheree Stephenson RGD, Design Director at Ramp Communications, Toronto, ON
Winner: Irene Li, York University/Sheridan College
Educator Support: Philippe Jean
Project: Fieldnotes
Fieldnotes is a fictitious browser-based open education ecosystem that aims to enhance virtual academic tools and create more immersive virtual learning spaces for students today. Its core features enable students to read and engage with academic readings more natively on screen while encouraging conversations and discussions amongst peers in an online space that is more natural to the screen.
Honourable Mentions:
- Manesha Dulay, Wilson School of Design
- Christopher Bolliger, York University
- Milena Kostyukov, York University/Sheridan College
- Elizabeth Lin, Capilano University
- Lydia Shan, Andrew Tang, Saachi Shivdasani & Dylan Brown, Sheridan College
Judges:
- Isabella Althoff, Senior Manager, UX Design at ALDO Group, Montreal, QC
- Joanna Gee, Senior UX Designer at Critical Mass, San Francisco, CA
- Iffat Jokhio RGD, Design Lead, UX Designer, Design Researcher, Project Manager at Pivot, Toronto, ON
- David Han, Director of Experience Design at Nurun, Toronto, ON
Winner: Nicole Nguyen, York University
Educator Support: Darren Wilson
Project: Who Run the World? Girls.
This poster presents 5 sets of unrelated data from the United Nations Economic and Social Council made easier to understand through a narrative created from a female perspective. While girls seem to be doing better than boys in education, there is a drastic difference in men to women ratio in government positions. The poster intends to make us question the effectiveness of patriarchal governance, while showing, despite this, women are in striving.
Honourable Mentions:
- Kristie Jones, George Brown College
- Coralie Mayer, Capilano University
- Rupsha Mutsuddi, Conestoga College
- Natalie Zuk, Conestoga College
Judges:
- Chris Dickert RGD, Senior Consultant, Communications at Fraser Health Authority, Surrey, BC
- Tara Kerner RGD, Manager, Graphic Communications for Government Communications and Public Engagement (GCPE) at the Province of British Columbia, Victoria, BC
- Sara MacLellan, Design Manager & Service Design Lead at Throughline Strategy Inc., Toronto, ON
- Tina Olagundoye, Lead of Brand Design at Trapeze Group, Mississauga, ON
Winner: Natasha Lee, Capilano University
Educator Support: Dominique Walker
Project: Bugbites Cricket Granola
Bugbites is an imaginary cricket granola brand created for the North American market that is constantly looking for new, sustainable products but is particularly squeamish about eating bugs! The goal was to introduce the many benefits of including protein-rich crickets into our diets in a fun and friendly way. The branding addresses the public fear about eating bugs while appealing to their sense of greater good and sustainability.
Honourable Mentions:
- Daria Khazova, George Brown College
- Jasmine Silang, George Brown College
- Jasper Tu York University/Sheridan College
Judges:
- Jason Dauphinee RGD, Creative Director / Chief Idea Ninja at Eclipse 360, Victoria, BC
- Katie Goodz, Designer at Katie Goodz Design, Dartmouth, NS
- Colin Payson, Senior Designer at Premise Design Communications, Toronto, ON
- Janine Pierre, Art Director at Canadian Credit Union Association, Toronto, ON
Winner: Natasha Lee, Capilano University
Educator Support: Dominique Walker
Project: Bugbites
Bugbites is an imaginary cricket granola brand created for the North American market that is constantly looking for new, sustainable products but is particularly squeamish about eating bugs! The goal was to introduce the many benefits of including protein-rich crickets into our diets in a fun and friendly way. The branding addresses the public fear about eating bugs while appealing to their sense of greater good and sustainability.
Honourable Mentions:
- Anna Culhane, Adria Quon & Cobi Timmermans, University of the Fraser Valley
- Becky Huddle, Conestoga College
- Annabelle Gagné-Lebrun, Marie-Philippe Roux Gros-Louis, Alexandre Lachance, Megan Simard & Andreane Tremblay, Université Laval
- Nicharee Samanaviriya, George Brown College
- Raven Sommerhalder, York University
- Ella Taylor, Wilson School of Design
Judges:
- Kirk Clyne, Creative Consultant, Victoria, BC
- Louis Laforest RGD, Creative Director, President at Forest Communications, Ottawa, ON
- Regan McDonnell, Creative & Design Director at Rightsleeve Marketing, Toronto, ON
- Rod Roodenburg RGD, President of Roodenburg Design Consultants, Vancouver, BC
- Jacqueline Wong, Senior Designer at q30 design, Toronto, ON
Winner: Jasper Tu, York University / Sheridan College
Educator Support: James March
Winning Project: Jiyu
Jiyu is a virtual shopping application mainly targeting Gen Z shoppers that combines the benefits of traditional fitting room with the convenience of a virtual one. By generating a custom avatar tailored to the shopper’s unique face and body proportions, Jiyu puts the online shopper at the centre of the dressing experience. One of the most unique features of the app is that uses haptic technology built into smartphones to offer a "Feel Mode" to shoppers— simulating the texture of a piece of clothing when shoppers rub their finger on-screen, so shoppers can elevate their understanding of a product to make the right purchase decision. The app can be integrated with various brands and also features an interactive feature with privacy options where app users can upvote, downvote and comment on a posted outfit.
Honourable Mentions:
- Juliette Bricker, York University / Sheridan College
- Kiefer Ortuoste, George Brown College
- Sophia Spanos McGill, Capilano University
Judges:
- Alana McFarlane, Director of Communications at Praxis Spinal Cord Institute, Vancouver, BC
- Chris Reyes RGD, Co-Founder/Designer + Art Director at Everyother, Edmonton, AB
- Kevin Umana, Quake, Toronto, ON
Winner: Ella Taylor, Wilson School of Design
Project: Dickie Dee SWAG
A rebrand of the Dickie Dee, the new design carries forward the sophistication of the original branding while maintaining the fun, indulgent and flamboyant attributes from the past. Inspired by music, the rebrand supports local musicians and neighbourhoods. The rebranding is based on the theme "choose you destiny", offering customizable merchandize with 4 brand colours, a series of logos, icons and graphics to choose from. The merchandize available is a mix of old and new — airpod covers, temporary tattoo sheets, cooler packs, totes, tees and stickers.
Honourable Mentions:
- Matthew Funk, Capilano University
- Bella Sanchez, Wilson School of Design
Judges:
- Elaine Gillen RGD, Partner & Creative Director at the Art + Words, Ottawa, ON
- Sandy Kim, Senior Brand Officer at The Detox Market, Toronto, ON
- Beverley Wells, VP of Branded Environments at SLD, Toronto, ON
Winners (Tie): Ethan Woronko, Capilano University & Katryna Yasinski, MacEwan University
Ethan's Project: Keero Cricket Protein Noodles
Educator Support: Dominique Walker
Packaging designed for s fictitious company Keero, producing sustainable cricket protein noodles made with simple ingredients. The packaging is representative of the brands ideals, keeping it minimum both in material and design. The package window and colours makes the type and shape of the noodles easily identifiable and the packages also provides educational information about cricket protein and how best to cook it.
Katryna's Project: Scatterbox
Educator Support: Valery Goulet
Packaging for Scatterbox, a brand re-inventing cat litter market is designed keeping in mind the enigmatic personality of cats. The wordmark is adapted from a bold, stylized serif font Bely Display and given a cheekiness by adding whiskers to the crossbars on the t’s, which also creates the allusion of cat ears at the geometric points at the top. The print prominently features in the packaging captures the feeling experienced by cat owners — varied, unpredictable and fun. The brightness of the colours gives the packaging energy and verve, while analogous colour schemes keep the pattern feeling unified and under control. The prints for the three product variations were chosen to evoke the spirit of the product material. Since the product is made from natural and biodegradable ingredients, the icons and colour selections reinforce that message. The design is flexible to be adapted to a variety of applications.
Honourable Mentions:
- Vanessa Beckmann, University of The Fraser Valley
- Mia Canderan, Capilano University
- Sylvia Hu, OCAD University
- Aleks Jones, Capilano University
- Kathrin Teh, Capilano University
Judges:
- Liz Boyer, Founder/Designer at Chalk, Montreal, QC
- Sherry Jang, Senior Designer at Carter Hales Design Lab, Vancouver, BC
- Ashley McCarthy, Senior Graphic Designer at RouteThis, Hamilton, ON
- Gary Oakley, Creative Director at SLD, Toronto, ON
- Dave Watson, VP, Executive Creative Director, Design at Mosaic North America, Toronto, ON
Winners: Raha Namdari & Michelle Viet, Capilano University
Educator Support: Christina Lee Kim Koon
Project: Nomu
Nomu, a fictitious website, trains and supports women refugees to earn a living and build social connections by sharing culinary traditions and stories. The website is designed using earthy colour palette, a clean layout and charming illustrations to invite and encourage visitors to support refugee women's businesses and order their food.
Honourable Mentions:
- Joyce Chan, Capilano University
- Manesha Duley, Wilson School of Design
- Christina Tran, Wilson School of Design
- Angel West, Conestoga College
Judges:
- Michelle Buchner, Senior Designer at The Works Design, Toronto, ON
- Chris Chlasciak, Art Director at The Works Design, Toronto, ON
Winner: Dudley Cheung, George Brown College
Educator Support: Kristine Do
Project: Planet Shred Promotional Videos
Planet Shred is an imaginary product rollout for a guitar pick company launching their newest line of guitar picks. Characters Jaz, Skele and Gruuvi represent 3 different genres of music — jazz, metal and psychedelic rock respectively. Each character promotes their guitar pick through a video animation created for them. Character animation and motion graphics were applied to sell the product. The design also shows the essence of each genre in the characters and in the way they move.
Honourable Mentions:
- Chloe Anna, MacEwan University
- Brysen Becker, University of the Fraser Valley
- Yein Lee, OCAD University
- Raven Sommerhalder, York University
Judges:
- Evan Biswanger, Creative Director & Head of Marketing at VFS, Vancouver, BC
- Mark Cohen, Director of Creative, Production & Digital, Strategic & Editorial Content, at TD Wealth, Toronto, ON
- Lisa Wilder RGD, Technical Content Writer at Autodesk, Toronto, ON
Winner: Samantha Tam, Vancouver Community College
Project: Can You Taste the Waste
To educate the people of Metro Vancouver on the growing concerns regarding microplastics found in our food and water, a campaign featuring a series of posters was developed. The posters would be applied to TransLink’s advertising platforms, including bus stops and skytrain station panels in high traffic areas. To spark curiosity and create a sense of urgency, the campaign uses vibrant colours, strong typography and a catchy campaign name.
Honourable Mentions:
- Madeline Belford, Conestoga College, Kitchener, ON
- Karen Gao, Wilson School of Design
- Annemieke Struyk, Centennial College
- Atrin Yazdani-Biuki, Capilano University
- Tiffany Zhong, Capilano University
Judges:
- Jackman Chiu, Senior Designer at Zulu Alpha Kilo, Toronto, ON
- Nikko de Guzman, Graphic Design Project Manager at Science World, Vancouver, BC
- Yves Lepage, Director of Brand & Creative Services at Magnet Forensics, Kitchener, ON
- Howard Poon RGD, VP of Design at DDB Canada, Edmonton, AB
- Sheree Stephenson RGD, Design Director at Ramp Communications, Toronto, ON