Non-profit

I Am (a new) Canadian Campaign by Intent for Costi Immigrant Services

Judge’s Pick: Cheryl Heller
"The simplicity is powerful, the topic and intent are timely and the execution provokes a new way to see faces without judgment. Well done."

Project Description:
Costi Immigrant Services is a community-based multicultural agency providing employment, education, settlement and social services to all immigrant communities, new Canadians and individuals in need of assistance. To raise awareness of good immigration policy within Canada and promote COSTI’s work helping immigrants successfully integrate and prosper, Intent developed a multi-channel campaign that ran across traditional billboards, transit advertising, digital superboards, print, digital and social channels, designed to stand out on the busy streets of downtown Toronto. Custom fine art commissioned from Toronto-based artist and political refugee Hans Poppe helped gain attention and generate the desired ‘feel good factor’.

Credits:
Creative Director: Ben Hagon RGD
Senior Art Director: James Bisch
Senior Designers: Mark Buchner RGD, Joshua Emberlin
Account Director: Janet Gunn
Copywriter: Adrian Newbould
Illustrator: Hans Poppe

YWCA Calgary Hub Facility Wayfinding, Art Program & Donor Recognition by Entro

Judge’s Pick: Diana Castaneda RGD
"The incorporation of art pieces from local women artists into this wayfinding and donor recognition system generates a home-like sense to the building that goes beyond beautifying the space. Honouring art from the community puts other women in touch with their heritage and has a direct impact on community pride and solidarity."

Project Description:
To deliver on YWCA Calgary’s vision of creating ‘a cohesive, supportive environment for women and their families’, six ‘design drivers’ were applied to the wayfinding approach: well-being, connectivity, inclusion, beacon, comfort and safety. The design provides innovative opportunities for storytelling and human connection while addressing the diverse needs and uses of the facility, including transitional housing, healing and counselling programs, education and employment programs, childcare and parent support and public multi-purpose facilities. The approach uses the power of art to celebrate culture, diversity and community, creating a unique showcase that blends artwork with social need and service.

Credits:
Design Director: Chris Herringer
Senior Designers: Jacqueline Tang, Aleks Bozovic
Project Designers: Shira Choi, Monika Meyer, Rachel Wallace, Michelle Rawlings, Raymond Cheung, Kevin Cortez, Doug Hildebrand
Collaborators: Mary-Beth Laviolette, Curator
Gail Lint, Art Collections Consultant, Alberta Foundation for the Arts
Quyen Hoang, Public Art Program Coordinator, City of Calgary

Stand Up for Kids Campaign by Field Trip & Co for the Children’s Aid Foundation of Canada 

Judge’s Pick: Jason Westerlund
"The juxtaposition of the positive colour scheme and the withdrawn gaze of the children creates an odd dissonance for the viewer to contemplate. The catch-22 choices presented in the copywriting force the viewer to pause and empathize. The call-to-action is clear and easily retained by the viewer for further reflection and subsequent action."

Project Description:
This national campaign for child welfare aims to change the future of at-risk kids. “Impossible Choices” uses visual metaphors to convey the decisions children in neglectful or abusive environments are forced to make. The campaign includes a mix of digital, social, radio, online pledge and strategic out-of-home placements focused on high traffic routes in the Greater Toronto Area, as well as in areas with high household incomes and an interest in child-related social causes. The campaign expanded awareness and interest in supporting Stand Up for Kids.

Credits:
Creative Director: Alison Garnett
Art Director: Joyce Dang
Designer: Jordan Jackson Associate RGD
Writer: Brad Myers

On the Table BC Brand and Community Platform by Cause+affect  for the Vancouver Foundation

Judge’s Pick: Adam Rallo RGD
"This is an exceptional example of designers’ using research to identify, understand and respond to a social problem with strategic insight. I was particularly impressed with how the design team considered universal human desires and needs to give this project as broad and inclusive an impact as possible. Projects like On the Table BC offer a model of inclusive design at the forefront of overcoming social divisiveness and isolation."

Project Description:
Based on their report on social isolation, Connect & Engage, and in 2018 to mark the 75th Anniversary, Vancouver Foundation commissioned Cause+Affect to develop a brand and community platform to facilitate face-to-face connection among BC communities. Over a period of three years, Cause+Affect developed ‘On the Table’, an accessible format for people to interact. The concept of 2 Foods & 1 Topic encouraged neighbours to gather with an upfront intention to have meaningful conversations on a specific topic. They also developed host-kits and ‘how to host’ videos for hosts to better understand the reason behind the event, the process and what their event could look like.

Credits
Principal & Creative Director: Jane Cox
Graphic Designers: Geoff Ravenor, Prachi Modi
Social Media Producer: Tom Finkle
Copywriter: Lana Jankovic
Website Developers: Todd Seiling, Tylor Sherman (Denim + Steel)
Videography/Photography: Daniel Goglin, Joel Schat, Corim De Guzman (Joda Creative)
Advertising: Brian Paterson (Murray Paterson)
Creative Strategy & Art Direction Support: Jordyn Taylor-Robbins

DonorsChoose Rebrand by Hyperakt

Project Description:
After almost 20 years of reimagining what could be possible in classrooms across the country, it was time for DonorsChoose, an education focused non-profit, to update its visual identity and story. Hyperakt worked closely with its employees to better understand the perception of the organization. The Design Playground, introduced as a part of the rebranding, allows teachers to easily build, customize graphics and share the story and progress behind each fundraising effort, also connecting them to the DonorsChoose brand. The new brand evokes a sense of classroom abundance and boundless possibilities.

Credits
Creative Director: Julia Zeltser
Strategist: Sruthi Sadhujan
Lead Designer: Logan Emser
Designer: Jarrod Mayes
Project Manager: Laura Jo Hess
Developer: Dylan Viola

Feels Like Farther Video by Cossette for Ronald McDonald House BC & Yukon

Project Description:
Ronald McDonald House provides accommodation for families who can’t fund their stay when their children need specialized medical care away from home. As part of this campaign, Cossette created a film to capture the unbearable heartbreak these parents go through when they’re separated from their sick children. The film depicts how being away from a sick child is a feeling similar to being adrift at sea, afloat in orbit and lost in a frozen wasteland. The film increased website traffic by 232% and donations during the campaign by 812%. The film has over a million views.

Credits
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
Executive Creative Director: Michael Milardo
Creative Directors: Scott Schneider, Pierre Chan
Art Director: Grace Cho
Copywriter: Cameron Spires

Give-A-Care Video by Scooter Design Inc. for Rethink Breast Cancer

Project Description:
Rethink Breast Cancer created a series of products including water bottles, scarves, candies with tongue-in-cheek advice related to thoughts and feelings one may experience when dealing with Breast Cancer. Scooter Design Inc. created a video to help promote the sale of these products and to change the perception of sick people and how they want to be treated. As a result of the video, the Give-A-Care line sold out; profits were used to create more educational material.

Credits
Creative Director: Nathalie Cusson
Script: Nathalie Cusson, Lg2, Toronto
Director Of Photography: Martin Bouchard
Assistant To DOP: Alexandre Michaud
Prop Stylist: Nathalie Cusson
Editor: Yan Desjardins
Colour Correction: Nicolas Fournier
Visual Effects Designer: David Décoste
Voice: Taylor Tower
Original Music, Sound Design / Mixing: Matthieu Nantel
Package Design: Lg2

Non-Emergency Campaign by Cossette for E-Comm 911

Project Description:
Cossette created this TSA and radio campaign to dissuade people from calling 9-1-1 in the absence of a real emergency and to encourage them to visit ecomm911.ca to find their local police non-emergency number. To reinforce the urgency of the message, Cossette used original typography inspired by emergency siren lights. Red text spelled out an emergency message tucked in a non-emergency message written in blue text. The TSA achieved 238% of the planned impressions and the radio campaign delivered 112.5% of the planned GRPs.

Credits
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
Executive Creative Director: Michael Milardo
Associate Creative Director/Writer: Pierre Chan
Art Directors: Grace Cho, Cam Mcnab
Photo Illustration: Thomas Burden
Producer: Aisha Abdulla
Studio Artist: Connie Fu

The Gay History Project by Saatchi & Saatchi Canada for the Canadian Centre for Gender and Sexual Diversity

Project Description:
Saatchi & Saatchi Canada designed Canada’s first Queer & Trans History Textbook to help educators hold discussions with their students and encourage further research. The textbook features brief chapters of important historical events of Canadian queer and trans history, topics for debate and research and a quiz. The agency also designed a series of t-shirts to turn students into ambassadors and newspaper ads featuring a crossword puzzle to test Canadians on their queer and trans history. The initiative generated over 17 million national media impressions and earned media value of over $225,000.

Credits
Executive Creative Director: Brian Sheppard
Creative Designer: Heli Prajapati
Art Director: Frank Maletta
Writers: Josh Tesoro, Rob Gendron (Crossword)

The Living Forest Institute Summer Curriculum, 2019 by Wall On The Fly Communications for Elphinstone Logging Focus

Project Description:
Wall on the Fly Communications with the environmental group Elphinstone Logging Focus created the Living Forest Institute to save a local forest, Clack Creek, from logging. The goal was to raise awareness and mobilize support by offering workshops and performances every Sunday throughout the summer in Clack Creek. For this, within two weeks, they developed a curriculum, brand, web-site, newspaper ads, Facebook page, Eventbrite registration, directional signage, posters and rack cards. They even built a makeshift amphitheatre! Ultimately, Clack Creek Forest wasn’t saved but the Living Forest Institute is evolving and is now an entity unto itself.

Credits
Creative Directors: Kendra Fanconi & Kevin Broome
Art Direction & Design: Kevin Broome
Associate Artist: Robert Studer
Writers: Kendra Fanconi & Kevin Broome
Project Manager: Sarah Lowis

Youth for Water and Climate Brand by Bon Karma for the International Secretariat for Water by Global Water Partnership

Project Description:
Bon Karma implemented multiple participatory workshops & conducted surveys at the embryo stage of the project to develop a solid brand and accessible platform to facilitate fund-raising for sustainability projects initiated by the youth. In 2018 only, over 100 projects were shortlisted and provided with personalized back-up support to ensure their initiatives met specific quality assurance criteria. Until this day, 20+field projects have been implemented; 15,000+people benefiting from young people’s activities.

Credits:
Art Director: Marianne Girard
Graphic Designers: Marianne Girard, Sarah Dufour
Web Designers: Dominic Huysmans, Marianne Girard
Web Developer: Dominic Huysmans

2019 Wheels4Water Campaign by Rule29 for Lifewater International

Project Description:
Rule29 created the 2019 Wheels4Water ride using a variety of different tactics to make a difference, including through a VR experience of what it is like to gather water in Ethiopia, by utilizing various co-sponsored social media and digital applications and, of course, through the ride itself. The campaign and the rides have raised over $950,000 and brought over 18,500 individuals safe water, hygiene and sanitation.

Credits:
Creative Director: Justin Ahrens
Production: Wonderkind Studios