For-profit

Belford Properties Interactive Wall by Hangar 18 Design Continuum

Judge’s Pick: Christine Waite
"Adding an interactive, human-centric, creative element to an otherwise common community eyesore is brilliant. The design strongly communicates the key message and evokes emotion from those who interact with the installation. The results beautiful, imaginative creative that captivates and engages the community."

Project Description:
To capitalize on the hoarding wall separating a construction site from the sidewalk, Hangar 18 created a neighbourhood art installation showcasing children’s art from Burnaby Neighbourhood House (BNH). With placement opposite a busy SkyTrain station, sightlines from the elevated transit platform, main entrance and exit to the station were determined to optimize interaction with commuters. The team also worked with lighting experts who provided LED technology and computer programming to make the installation come alive with a coin-operated light show, with proceeds going to BNH. When the hoarding comes down, the artwork will be auctioned off at a charity event with the proceeds going directly to BNH.

Credits:
Creative Director: Dean Ponto
Production Manager: Lorill Hancock
Production Designer: Chloë Keogan
Artwork: Kids From Burnaby Neighbourhood House
Interactive Lighting: Limbic Media
Graphics, Fabrication & Install: Prismtech Video
Production: Wetopia New Media

Club fed for Dave’s Killer Bread by Mosaic North America

Judge's Pick: Alex Beim
"The more became familiar with the material and the stories, the more liked this campaign. I love How a brand, a product and an experience created around the idea of reintegration, gives people opportunities to come back to society and be supported."

Project Description:
Rooted in the back story of a recipe baked in prison, Club Fed invites affluent foodies to break bread while breaking the silence on a difficult topic, with proceeds going to charities focused on reintegration.

To combat a category in decline, limited brand awareness and a higher price point compared to established competitors, Dave’s Killer Bread required a bold approach. Rooted in the back story of a recipe baked in prison, the concept leverages the authentic origin story of the brand’s founder to differentiate from competitors and create a one-of-a-kind restaurant experience. Designed as a white-collar prison themed sandwich shop and staffed by ex-cons, Club Fed invites affluent foodies to break bread while breaking the silence on a difficult topic, with proceeds going to charities focused on reintegration. The pop-up restaurant received national news coverage which propelled both the brand and the underlying message, generating proceeds to fund a year of reintegration support services for ex-cons and resulting in the highest lift in sales in the brand’s history.

Credits:
VP, Executive Creative Director: Jess Willis
Associate Creative Director, Art Director: Sara Vinten
Designer: Jazmin Lihou
Copywriter: Gillian Newing

Embarrassing Plastic Bags: East West Market by Rethink

Judge’s Pick: Dave Roberts
"In a nutshell—simple, clever, effective and well executed! Plastic bags have been a huge culprit in the pollution of our oceans and lands and while there have been many initiatives to ban or limit their use it often comes down to the choice and actions of the individual customer. This cheeky campaign tackles the problemist very clever solution, forcing the customer to second guess whether they really want to take one. In a world where designers are usually tasked with creating desire, this campaign does brilliant job of promoting the opposite and with just the right touch. It’s a great insight and a brilliantly-executed campaign, deservedly generating considerable media attention and buzz for the cause and its brave client. Ironically, it now actually makes me want one of those bags."

Project Description:
East West Market, a Vancouver grocery store known for organic food and sustainable initiatives, commissioned Rethink to redesign their plastic bags to help customers remember reusable bags. Rethink leveraged the shame already attached to carrying plastic bags by redesigning East West’s bags to make them look like they came from other, more embarrassing stores like ‘Dr. Toews’ Wart Ointment Wholesale’, ‘The Colon Care Co-op’ or ‘Into the Weird Adult Video Emporium’. The plastic bags acted as a take-home reminder to bring reusable bag next time. The story was picked up by national and international publications and the idea was championed by celebrities including Kevin Bacon, Stephen Fry, Jessica Hische and George Takei.

Credits:
Creative Directors: Leia Rogers, Ian Grais RGD, Chris Staples
Art Director: Sheldon Rennie
Designer: Sheldon Rennie
Writer: Thom Peters, John Eresman
Print Producer: Kerry Bhangu
Strategist: Darren Yada
Amplification Strategists: Aliz Tennant, Samantha Cheng
Account Services: Tianna Fung

Deloitte University North Sustainability Project by Deloitte

Project Description:
Deloitte Canada created this piece to tell the visual story of Deloitte University North’s initiative to replace plastic bottles with glass bottles and the impact this change made on the environment. The piece needed to be eco-friendly, multi-lingual (English, French, Spanish) and use existing plastic bottles from the space in the design. An iceberg mosaic was created using DU North’s fractal patterned bottles to convey waste-saving statistics, to show waste over a fraction of time and time overall (1 month:1 year) and to establish a strong Canadiana and Northern Connection. DU North saved 28,700 plastic bottles from ending up in landfills and oceans over the course of one year.

Credits:
Creative Director: Deborah Peterson
Design Manager: Sharon Pang
Lead Designer: Josh Manduck
Senior Graphic: Designer Jessica Devaal RGD

Railyard — A Collaborative Social Impact Lab by Dossier Creative

Project Description:
Recognizing the need to offer creative services at affordable rates to social impact organizations and small local businesses, Dossier founded Railyard Lab, an internship program that helps design and business students gain meaningful and immersive work experience.

Just like Dossier, Railyard follows a human-centred design approach for all of their clients with also continually iterating the program with each new Railyard cohort. Working collaboratively, Railyard’s apprentices are fully responsible for client management and creative work including brand strategy, naming, design, communication strategy and digital. Over 8 years, Railyard has offered 35 four-month internships, with alumni now working at companies including Facebook, Amazon, Google and IBM.

Credits:
Managers: Jessica Beketa, Jordan Berrner, Cherihan Hassun
Mentors & Advisors: Dossier Team, David Dunne, Railyard Alumni Contributing Strategists, Designers, Developers & Writers: 35 of Railyard’s Interns
Clients: Saint James Music Academy, Mission Possible Community Development Agency, Exchange Inner City Community Economic Development, Alexander Street Community Low Barrier Housing, Refresh Water Governance Lab, Radius SFU Social Innovation Hub, Acts for Water, Pique Ventures, Christine’s Lingerie, Taku Resort and Japanese Hall

Tentree Brand Redesign by Sid Lee

Project Description:
This outdoor apparel brand founded on the principle - plant ten trees for every item purchased updated its goal to ‘plant 1 billion trees by 2030’. After a hugely successful Instagram post that turned likes into trees, they needed to redefine their brand presence.

This outdoor apparel brand founded on the principle - plant ten trees for every item purchased updated its goal to ‘plant 1 billion trees by 2030’. After a hugely successful Instagram post that turned likes into trees, they needed to redefine their brand presence. Sid Lee designed their identity by using organic letterforms, earthy colour palettes, hand-rendered graphics; each evoking a strong connection to nature. The redesign also became a unique opportunity for Tentree to re-evaluate its products and production processes and invest in cutting-edge sustainable technologies that challenge the fashion industry.

Credits:
Executive Creative Director: Jeffrey Da Silva
Creative Director: Laura Stein RGD
Associate Creative Director: Alex Boland
Designer: Priya Mistry

The Breadblox for Ace Bakery by Mosaic North America

Project Description:
In this modern world an unwanted guest has joined all our tables, ensuring disconnection over connection — the Phone. ACE, an artisanal bakery whose purpose is to give rise to rituals, commissioned Mosaic North America to design a solution. Mosaic designed the breadblox, a modern take on the breadbox, that holds and silences phones to help create moments that matter. The exterior of the breadblox is made from white polymer and bamboo accents, the inside features seven universally sized vertical slots created to mimic the pattern of a loaf of sliced bread. Surrounding them is high-density foam for an added layer of sound and vibration mitigation. Breadblox received over 66 million impressions.

Credits:
VP, Executive Creative Director: Jess Willis
Creative Director, Art Director: Jason Soucé
Associate Creative Director, Copywriter: Sasha Newton
Senior Designer: Julia Hummel
Design Director/3D Artist: Tony Melino

Unbounce #Chooseextra Campaign

Project Description:
To introduce its new identity and create buzz among digital marketers, Unbounce launched this campaign to encourage people to give social media “shoutouts” (short compliments with accompanying Unbounce-branded graphics) to the extraordinary marketers in their networks. For each person acknowledged, Unbounce donated five minutes of their marketing team’s time to charity. The donated time was used to create marketing materials in support of PeaceGeeks, a technology and digital-literacy non-profit. Over the course of six months the campaign generated 1644 marketer shoutouts which worked out to 8220 volunteer minutes donated to PeaceGeeks.

Credits:
Art Director: James Thomson
Lead Designer: Sabrina Chan
Lead Copywriter: Garrett Hughes
Campaign Leads: Megan Sakakibara, Rachel Scott
Technical Lead: Luis Francisco Baroni Coutinho
Campaign Strategists: Pablo Penades, Ashley Luk
Social Media Strategist: Jennifer Chin

Vergissmeinnicht Brand by Thjnk

Project Description:
Thjnk developed a brand identity and the first communication assets for VERGISSMEINNICHT, a film agency for memories (loosely translated: ‘FORGETMENOT’). VERGISSMEINNICHT directs biographical films for people who are losing their memory due to a disease or because their impending death makes them want to tell their story and preserve it. The branding was created with high quality aesthetics and craftsmanship along with a dynamic logo that is easily scaled to different media. The project was well-received and the branding was presented on various design blogs in the week after the launch.

Credits:
Chief Creative Officer: Kai Röffen
Design Lead: Patrick Reichert-Young
Junior Designer & Final Artworker: Janik Bienemann
Photographer: Tomek Sawer
Managing Director, Journalist & Filmmaker: Daniel Gowitzke

Who Will Survive America Graphics for Sundance Now by Chargefield

Project Description:
Sundance Now commissioned Charge field to design key art in the form of a movie poster, promotional graphics for social media and titles / motion graphics for Who Will Survive America, a film demonstrating the ease of procuring weapons and the threat it creates. The poster portrays the awkward relationship America has with guns by placing a gun in a purchasing scenario as commonplace as buying fresh meat or produce at the grocery store. Charge field also created a GIF with an upside-down U.S. flag, an official signal of dire distress in instances of extreme danger to life or property and a gun-themed neon sign, representing the high volume of commercial sales of guns in the U.S. The film and the poster sparked much needed debate on the topic.

Credits:
Creative Director, Designer: John Godfrey RGD