Designer-driven
Muse App by Emily Hyunh, Courtney Lamb & Brynn Staples
School: Capilano University
Judge’s Pick: Jackie Kelly
"Substantially researched with credible and highly knowledgeable sources, this collaboration is carefully curated and engaging. It creates an accessible entry point to information that is vital to our reconciliation journey. The treatment of place, space and superimposition of the past is well thought through, beautifully-executed and presented. Well, done!"
Project Description:
Through interactive design, this project aims to help all Canadians better acknowledge the Indigenous land and stories around us, to engage in reconciliation on an individual level while fostering dialogue and connection. The app brings learning to life through augmented reality and location data, highlighting Indigenous artifacts at the user’s location to create teaching moments outside a traditional museum setting. The brand and interface uses friendly typefaces and a limited colour palette inspired by Indigenous art to achieve an approachable and playful effect while remaining credible and informative.
Special Thanks:
First Nations Film Program at Capilano University, Museum of Anthropology at UBC, Capilano University IDEA instructor Judy Snaydon
Objects of Dissent: Decoding Units of Protest by Blossom Liu
School: Art Center College of Design
Instructor: Brad Bartlett
Judge’s Pick: Kevin Yuen Kit Lo
"The book provides an objective historical survey alongside critical analysis and an editorial perspective with visual design that is clear and striking. The sophisticated use of typography presents the different tonal approaches. In my mind, this should be essential reading for future applicants to the So(cial) Good Design Awards."
Project Description:
Objects of Dissent: Decoding Units of Protest is a compendium on cultural semiotics and their connections with the act of modern-day protest. The book surveys the objects, language, symbols and codes of resistance by breaking down the historical, regional and modern-day uses of each unit to reveal the intricacies of language juxtaposed with the intricacies of civil disobedience. Each segmental different story about the nature of symbols, language and protest.
Women’s March Rebrand by Blossom Liu
School: Art Center College of Design
Instructor: Brad Bartlett
Judge’s Pick: Dominic Liu
"I love the use of this simple mark, which works as a saleable device and create a system that communicates with impact. A smart idea, elegantly applied."
Project Description:
In a hypothetical rebrand of an important cultural movement, this identity is designed to empower individuals to take a stand for important changes, high-lighting the notion of ‘strength in numbers. Assets created to support the identity include a custom typeface, printed collateral, web-based media, a printed publication and an interactive spatial installation for the Women’s March event. The project is designed to create a sense of inclusion, empowerment and action, encouraging people to take the spirit of the Women’s March beyond the day of the event into their everyday activities.
Across Borders Initiative by Mayúscula Brands in Barcelona, Spain
Judge’s Pick: Perrin Drumm
"If you’re a brand designer with an altruistic agenda, it can be tricky to marry your business and personal interests. Even if you work with mission-driven clients, there may be a limit to how far you can advocate for social change within the scope of a brief. That’s why the Across Borders project is so impactful. What started as a simple poster design challenge, which paired designers from different parts of the world in a cultural exchange, has since grown into an active community that involves live events, talks, workshops and exhibitions. By meeting designers where they are, Mayúscula Brands found a way into the community and then worked to expand the message of positive global impact that design-driven brands can have on the world."
Project Description:
This multilingual, cross-cultural project on the resistance and value of miscegenation shows the strength of fusion and transformation of ideas through design, typography and communication. Mayúscula invited designers from Iraq, Egypt, Lebanon, Singapore, Taiwan, Korea, UK, Spain and Ukraine to design a poster on the theme ‘Design that breaks borders. Each poster was then overlaid with that of another designer, creating a dialogue between the messages of the two designers. Across Borders is a never-ending initiative that encompasses exhibitions, conferences and an online and pop-up store. Funds raised from the sale of prints and books were donated to Save the Children.
Collaborators:
Hey Studio, Edenspiekermann, Tarek Atrissi, Wissam Shawkat, Foreign Policy, Anna Kulachek, Wael Morcos, Andreu Balius, Bahia Shehab, Tseng Green, Fontsmith, Kristyan Sarkis, Yaewan Yu, Khajag Apelian, Eyeson Type
Adventure Bug Brand & Packaging System by Danielle Adams
School: Capilano University
Instructor: Dominique Walker
Project Description:
The hypothetical brand and packaging system for cricket-protein camp meals provides a healthy, environmentally-friendly meat alternative for fun-loving adventure seekers who place a high value on the environmental impact of their food choices. To overcome consumers’ distaste for eating bugs, the design strategy embraces the ‘wildness’ of the product. Each package features a dynamic bug-person illustration set against colourful mountains that connect across multiple packages to communicate the idea of ongoing adventure. The copy walks the line between fun and functional, emphasizing the bug ingredient through humour while also highlighting the nutrition benefits.
Coolpaste Packaging by Allan Gomes
School: Federal University Of Minas Gerais / York University
Project Description:
Coolpaste aims to solve the problem of heavy packaging, starting with the most designer Allan Gomes common everyday product—the toothpaste. Colgate toothpaste was used for the purpose of the project. After an in-depth study to maintain the integrity of the product, the paper box was eliminated entirely, the branding was simplified to reduce the chemical inks and Cool paste was presented as a product that would hang instead of being stacked. The body of the tube was made using barrier-coated, grease-resistant paperboard which reduced plastic waste by 70%, making Coolpaste a recyclable and biodegradable item.
Ethical Sellout: A Designer’s Guide To Giving A F/ck by Kelly Small RGD
Project Description:
Ethical Sellout: A Designer’s Guide to Giving a F/ck contains over one hundred designer/author Kelly Small brief, easily-digestible actions for ethical practice in the design industry. The book also includes a diagram of the 10 core areas of ethical practice and allows readers to determine the kind of ethical practice that best suits their work-life. The extensive research undertaken for the book was awarded a Governor-general’s Academic Gold Medal.
Give App by Peter Elima Associate RGD
School: University of Alberta
Instructor: Bryan Kulba
Project Description:
This app helps make the act of giving more accessible and encourages people to donate and volunteer. Give allows users to find charities and causes that align to their values. Storytelling, transparency and ease of use are central. Give also allows charities to upload a short video telling their stories to mobilize support from the users. The app will be tested to determine its role in improving the experience of donating and volunteering.
In Dogs We Trust Brand by Samantha Mok
School: Centennial College
Project Description:
This hypothetical e-commerce retail brand creates hand-crafted treats and designer Samantha Mok Student RGD hard goods for dogs. The packaging for each product was designed with unique code names and colour schemes and is made from recycled, fully-biodegradable material. All the mailer packages are designed to have multi-use applications. The simple, minimal design of the visual identity greatly contrasts with what customers are used to seeing in the dog treat aisles.
Mentell Campaign by Joseph Thoong
School: Vancouver Island University
Instructor: Nancy Pagé
Project Description:
Mentell was the name Joseph chose for a fictional organization that addresses mental health issues among men. This hypothetical campaign is intended to improve awareness of support services to encourage ease of access when needed. The insight that men often choose action-oriented solutions over communication when it comes to mental health informed the design direction for this campaign. Through posters, billboards, bus shelter ads and social media, Joseph used a direct, no-nonsense approach to educate the public on available resources and encourage communication.
Overfishing Awareness Campaign by Hillary Chen
School: York/Sheridan Joint Program
Project Description:
This project was created to raise awareness of the drastic harm overfishing causes to the ecosystem and its potential impact on humans. It also provides an effective solution by clearly outlining how people can change their habits to alleviate the problem. The information brochure and IPad app lead the reader through a visual narrative to create a memorable, educational experience. The fonts and colour palette are inspired from the typography found on boats and in coastal towns.
Quakeable App by Courtney Lamb
School: Capilano University
Instructors: Leanne Crawford, Mark Stokoe
Project Description:
Quakeable simplifies the process of creating an emergency plan to help people stay safe and connected during an earthquake. A simple onboarding system breaks down the process of creating a plan, setting up home and work addresses, earthquake preparation kits and connections with family and friends. Once the onboarding process is complete, the app notifies users of relevant updates and alerts and provides prompts to ensure information remains up-to-date. The user-friendly format delivers essential information in an easily-digestible format to support safe decision-making and appropriate action in the event of an earthquake.
Second Chances Los Angeles Rebrand by Blossom Liu
School: Art Center College Of Design
Instructor: Stephen Serrato, Dana Lixenberg
Project Description:
The rebrand for Second Chances plays to the vibrant visual language derived from the colourful scenes of South Los Angeles, focusing on creating a strong identity that is relatable for youth who attend, creating a sense of unity and pride. The branding emphasizes STEAM (Science, Technology, Engineering, Arts and Math) as a tool to bring awareness of career opportunities to youth in the area. The printed collateral and other visual elements of the identity are designed to elevate the importance of providing resources to the youth of LA and inspire bright futures.
The Cries Of Those Who Vanish Publication by Underline Studio
Project Description:
To honour the strength, courage and conviction of four people who have been working in Latin America to protect the land rights of marginalized people, Underline Studio published The Cries of Those Who Vanish in collaboration with photographer Luis Mora. The publication is divided into four posters, each honouring an activist. Underline sold copies at an opening of an exhibition by Luis Mora at Contact Gallery in Toronto and online. The proceeds collected from the publication were donated to the Council of Indigenous Peoples of Honduras, anon-profit that defends communities against logging, dams and mining projects.
The Transmasculine Survival Guide to HRT by Fisher Michael Ferguson
School: York/Sheridan Joint Program
Project Supervisor: Adam Rallo RGD
Project Description:
This guide was developed to provide a personal and accessible source of information for trans-masculine patients pursuing hormone replacement therapy in Ontario. After extensive research and personal journaling, the guide was art directed to be a friendly, approachable and portable journal that uses simple language to make important information about HRT available to all. To carry forward the goal of accessibility, a companion app is planned for individuals who prefer a private digital resource.
Xchange Campaign by Noah Kawamura
School: Capilano University
Mentors: Gae Wakabayashi, Zoë Evamy
Project Description:
This campaign was created to increase youth voter turnout and incite a lasting political dialogue among youth. The campaign turns the issues that youth care about into ballots by using graffitied Xs that reframe voting as boldly taking a stand on an issue. The Xs connote passionate, free-thinking and rebellious youth. Keeping in mind the audience, the campaign assets were applied across a variety of media, with a special focus on social media. The X Change campaign challenges those who see it to act.
UN Buffer by Alexandros Kosmidis
Project Description:
Without challenging the presence of the UN force as essential for the safeguarding of peace on the island, this project aims to communicate a message of peace, diversity and inclusion; the end of Turkish occupation and the reunification of Cyprus. The visual language of the project was directly sourced from images from the UN Buffer Zone—barriers, barbed wire and abandoned areas with a range of warning signs. The graphics mix the colour palette of the Cypriot flag and the United Nations blue. The fronts of the postcards feature images, text and repurposed items found in the landscape of the dividing zone, subverting these images to represent unity instead of division and exclusion.
