Government

Vancouver Votes Website by Hangar 18 Creative Group for the City of Vancouver 

Judge’s Pick: Sonja Banic
"Well done! Voter apathy is a huge social problem. Impressive results based on research and clearly-met project objectives, the design was effectively applied in a digital all-in-one, easy-to-use application. Made voting process easy. Didn’t look like government at all!"

Project Description:
Hangar 18 partnered with the City of Vancouver to design an engaging election-planning tool, for young and first-time voters. The website is responsive, user-friendly and fun to navigate. It doesn’t look institutional, which can be off-putting to young voters. It is progressive and dynamic, which appealed to our target audience. The results were an increase in dialogue, interest and engagement, which led to final votes up by almost 10%.

Credits:
Creative/Art Director: Vida Jurcic RGD, Dean Ponto 
Designer: Michael Withers 
Web Developer: Matthew Anderson

Make It Kitchener Identity by Intent for the City of Kitchener

Judge’s Pick: Kim Pickett
This project demonstrates a clever application of both visual treatments and typographic solutions. Authentic photography is used to entice readers to engage with the creative. Additionally, the slogan, ‘Make It Kitchener,’ speaks to the audience with a catchy hook. Overall, this economic development project paints an appealing picture of Kitchener as a place to work and live.

Project Description:
The City of Kitchener wanted a new brand for their economic development strategy with a youthful, more authentic feel, appealing to all audiences. As a result, Intent designed an oversize, unbound document on uncoated paper with the logo rubber stamped, by hand, on the cover of the document. This communicates an authentic, handmade feel and conveys the grassroots, maker-culture that is thriving in Kitchener. Intent also designed a website that focuses on real, authentic stories from the people who are ‘making it’ in Kitchener.

Credits:
Creative Director: Ben Hagon RGD
Senior Art Director: James Bisch
Senior Designer: Lindsay Pasichnyk
Photographers: Jesse Senko, Joe Martz

Be A Good Neighbour Campaign by the City of Mississauga

Judge’s Pick: Christopher Brands RGD Emeritus
This project stands out for me as a very successful realization of the Transportation & Works Department’s need for a community digital and print awareness campaign. To reach a diverse multicultural audience is always a challenge and the design team did a good job. The simplicity of the graphics, and the animation application, are fun and appeal to all ages and backgrounds. NOT using photography evens the target market visual push and makes it approachable to all city audiences. The prominence of The City’s website on all pieces drives the viewer further for more info and the consistency of the unique graphic look from application to application is successful. 

Project Description:
Mississauga’s in-house design team was tasked with creating a cohesive, new look and feel for the 2017/2018 Be a Good Neighbour campaign. The key objectives were to encourage residents to participate in neighbourhood snow removal, drive traffic to mississauga.ca/snow and increase public engagement through social media. The creative was designed to be unexpected, noticeable and stand apart from previous campaigns, which featured bland images of people shoveling snow. By taking an optimistic, cheerful visual approach, Mississauga residents are inspired to pick up a snow shovel and take action. To date, Be a Good Neighbour has garnered 27,615 impressions online and 313 engagements, with more expected as the campaign continued through the winter months.

Credits:
Creative Director: Tina Mackenzie RGD
Designer: Alana Ruoso

2018 Health & Wellness Calendar by Thunder Bay Regional Health Sciences Centre (TBRHSC)

Project Description:
In order to help employees improve their health, TBRHSC looked at ways of communicating healthy lifestyle messaging to its employees. Other objectives were to feature employees and the ways that they keep healthy and highlight the many dimensions of health and wellness. Each month of the calendar features at least three employees, a healthy recipe submitted by an employee, a healthy food of the month, a health theme with tips related to the theme and fun calendar days. The calendar is an internal billboard used 365 days a year, so the design had to be interesting to ensure employees want to take a closer look on an ongoing basis. Since 2013, the calendar has been tweaked a bit each year to make it more user-friendly.

Credits:
Senior Director: Tracie Smith
Senior Graphic Designer: Steve Coghill RGD
Writer: Sara Chow

Inclusion and Diversity Identity & Blueprint Document by Intent for the Ontario Government’s Cabinet Office, Inclusion, Diversity and Anti-Racism Division

Project Description:
The Inclusion, Diversity and Anti-Racism Division is a specialized team within the Ontario Government’s Cabinet Office. Intent was asked to create an identity and produce refined materials that tie together their messaging in a consistent way and that represents their diverse stakeholders. The document outlines the government’s new priorities and actions to increase diversity, inclusion and anti-racism within the Ontario Public Service workplace. A vibrant, rich and inclusive design communicates the client’s message. Building from the blueprint document, Intent designed a brand identity guide, PowerPoint templates, forms and more.

Credits:
Creative Director: Ben Hagon RGD
Senior Designer: Mark Buchner RGD

Rights of Passage: Canada at 150 Exhibit by the Canadian Museum for Human Rights

Project Description:
The Rights of Passage exhibition, created to mark Canada’s 150th anniversary, examines the key issues that have been central to the evolution of Canadian debates on rights and freedoms, justice and equality. The exhibition design direction is focused on two key elements: material and medium, which are used to immerse visitors in the period of the content being presented, using tangible and natural interfaces and responsive environments. Era-specific communication technology is used to convey debates at different points in time. Indigenous narratives are expressed through the integration of sacred medicines and grasses, oral histories and visual imagery such as wampum beads and traditional longhouse architecture. The design adhered to strict graphic standards to ensure content is as accessible as possible.

Credits:
Project Director/Project Authority: Corey Timpson 
Design Director/Art Director: Rob Vincent 
Designers: Paul Legris, Jeffrey Taniguchi 
Technical Director: Scott Gillam 
Content Lead/Curator :Jodi Giesbrecht 
Exhibition Director :Helen Delacretaz 
Technical/Media Designers: Ben Bergman, Liz Neely, Brian Marsh

City of Edmonton Winter Cycling Brochure by Catapult Marketing

Project Description:
In 2017, Edmonton’s Bike Infrastructure Plan began to be implemented with new high-quality bike lanes creating bike networks Edmontonians can use as a sustainable and active transportation option. This brochure promotes awareness of the newly-constructed bike networks and winter cycling in the city through education about safe winter riding practices and health benefits. The brochure has a strong, positive and encouraging message, avoiding an authoritative tone. The illustrations communicate messages in an unconventional manner. The visual style creates dreamy winter scenes where the cyclist and their actions are highlighted within each individual illustration. By presenting information at a relatable and accessible level, the brochure speaks to both seasoned cyclists and first-timers and provides new information for Edmontonians who aren’t yet cyclists.

Credits:
Strategists & Project Managers: Susie Sykes, Gillian Hodgson 
Creative Director & Designer: Sophie Maisonneuve 
Copywriter & Editor: Hayley Merchant 
City of Edmonton Team Members: Dot Laing, Megan Pharo, Pam Hnytka, Kristi Bland